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Different media texts analysis, relationship between media and communication and in terms of culture - Assignment Example
Author : jesusstamm
Journalism & Communication
Pages 5 (1255 words)
Communications Name: Instructor: Task: Date: Media is the mirror of the society. It is the channel through which information is disseminated to the target audience. The information can be promotional messages, education, news, entertainment or any kind of data…
Media will always want to maintain a good relationship with the society and therefore it tends to sell itself to the consumers by telling the society what they want to hear. Media is so dependent on the society because it cannot exist without it. Communication on the other hand is the flow and of ideas and information between individuals. Communication is only effective if the two or more communicating persons understand one another. It is only successful if the receiver is able to decode and understand received the message from sender (Carey, 1989). The communication process involves, first, the sender has to possess an element of feeling, idea, concept or information that he wants to pass to the sender. Next, involves encoding of the message. The message is sent to the intended receiver in words, symbols or appropriate language of the medium. Next, the decoding of the message takes place. This involves expression of the message in an intelligence language that the receiver understands. Lastly, the receiver gives feedback to the sender. This is an expression of the sender’s opinion. This can be in form of words, facial expression or feelings. Media textual analysis is the way in which the audience of given information make an intelligent, educated and a well understandable choice at the most likely interpretation about the information (Chin, 2011). ...