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Public Relations Society of America's ethical standards - Research Paper Example
Journalism & Communication
Pages 7 (1757 words)
Name Professor Research Paper, Journalism, mass media and communication Date Public Relations Society of America's Ethical Standards Introduction Compliance to Public Relation Society of America’s ethical standards requires an individual to be a member of PRSA…
Therefore, members of PRSA focus on serving the public, thereby taking obligations that involve operating ethically. In this case, this paper focuses on presenting brief history of PRSA’s ethical standards, their functions and effects on public relation professionals and profession. Moreover, this paper seeks to determine ways through which PRSA has strengthened and weakened certain professionals and agencies. Reputation acquired through affiliation to PRSA is valuable to members; in fact, it is highly dependent upon their ethical conduct (PRSA, Member, 1). In addition, these members focus on setting examples among themselves and other professionals by achieving excellent standards of performance, professionalism and ethical behaviors. Nevertheless, there are situations when emphasis to enforce Public Relation Society of America’s ethical standards has been ignored. In this case, this has led to decision by PRSA board of Directors to expel or bar some parties in the society from joining PRSA membership (PRSA, Member, 1). For instance, individuals who have been involved in sanctions from government agencies or convictions in courts due to issues concerning violating code of ethics become liable to expulsion from PRSA membership. Therefore, PRSA overview indicates that it focuses on prime obligation, which involves promotion of ethical practices among professions, organizations and professionals. ...
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