Low nutrition expensive food is in the market not because of farmers’ equipment prices have soared, the consolidation is the real evil behind it. When someone walks into a shop, they see a huge number of brands selling different food products. This might seem like a good thing as more players enter in a market, competition increases and hence the quality and price remain under control. However the reality is far from it, those thousands of brands represent only a handful of companies, their parent companies, their real owners. There is one major distributor of organic food in the country and United National Food Inc. (UNFI) and Whole Foods are its major customers (Breaking up the Foodopoly, 2013). Companies use food science to make people addicted to the processed food – fat, sugar and salt are put in perfect combination so that the brain reaches nirvana, and releases dopamine; the brain sets up a neuro-circuit of eating food as a reward. Consolidated companies and food quality boards control everything, even the nutrition requirements, politicians are involved in it too, but there is still hope as things are improving. While such news would not get spotlight on mainstream media channels but with the boom of social media people can talk and create awareness. Along with voting with fork, people also need to vote for better politicians that are interested in people’s health rather than corporate profits. 2. What questions would you ask the author (at least 2 questions) The two questions I would ask the author would be; 1) How can average American (or anyone in the world) create active awareness regarding foodopoly? What do you suggest people should do other than updating statuses on social media websites and liking news articles such as yours? 2) What can be done to develop a board or a committee that can keep an eye on the standard of food and food prices? The companies involved in this business are very strong and they can hire lawyers that can win them any case, so how do we fight on this platform that we need an independent board (independent of politics and corporate influence) that would make decisions about food pricing and quality solely on scientific and economic reasoning? 3. Do you agree with the main premise of the reading? Why or why not? What evidence or personal experience would you offer to? I completely agree with the premise of the article, there is consolidation; there is food-monopoly (foodopoly). One doesn’t need to be an expert to realize what is going on in the food market. A little search on the internet reveals the massive scale on which consolidation is being done in the food market. Corporates controlling food industry is devastating, people can’t avoid food, and it’s not a luxury. People get hungry and they need to eat. So controlling (or consolidating) the market means one controls people’s hunger and their wants and needs. Corporates can put up a television commercial showing a doctor telling the public how important it is to have an egg in the breakfast and some cereals and wash it down with milk. Everyone knows it’s just a commercial to sell milk, cereals and eggs, but the subconscious takes it all in, the brand name too. So when it comes to
Critical Analysis Worksheet 1. In your own words, explain the mains points of the article (should be at least 200 words, provide some detail) Wenonah Hauter the author of Foodopoly: The Battle over the Future of Food and Farming in America, rightly points out the huge corporate monopoly and terms it as ‘foodopoly’ where a few, giant corporates have taken over the food industry…
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