These image representations fall under sub-genre of exploitation images (Fanon, 1986). The degree of representation in these images is highly detailed. It is explicit that the human figure of the drawing has been based on a live model hence it is “a life drawing”. The aspect of color plays an important role in ensuring that the recipients get the right information. Color has been used to distinguished blacks from whites. The element of aesthetic has also been used. In the first two images, the blacks are revealed to be ugly whereas the whites are portrayed as beautiful. Lighting has been used to reflect the location of this incident (Snead, 1994). Ideological critique of the Images These are stereotyped images of blacks that are found in the national archives of developed countries of the west. According to Bonnett (2000), such images were dominant in European culture especially during the era of Western imperialism. The images negatively represent the blacks as a way of undermining their humanity. It is the concept of whiteness that contributes to the belief by many whites that blacks are naturally deviant people. Black males have been mythologized as hyper-sexed. This is reflected particularly by the first two images where blacks are stereotyped as animal-like entity (Gates, 1999). The whiteness concept treats whiteness as a social construction. The concept is cultural property that has been used to undermine the rights and privileges of the blacks. The concept has been used to provide symbolic privileges to the whites as portrayed by the images. The conception of the beauty is tied the whiteness and explicitly exclude the blacks as indicated in the images (Bonnett, 2000). The images have been used to reveal gendered social framework within which the relations between the blacks and the whites has been taking place. From the images, black femininity has been devalued. The images show that black male go for white female hence privileging white femininity (Carrington, 2002). From ideological perspective, whites perceive black people as sub-human. The image representations mean that blacks cannot easily attain standards of morals. The belief that blacks are animal-like is portrayed in their biological make-up through the image comparison of black male with primates as portrayed in the first two images. Whites believe that black people are the most degraded human race. The approaches commonly used by these individuals are similar to those of wild beasts and their intelligence is low enough to fit in the social systems (Watkins, 2004). The question racism has been inherently portrayed by the image representation of black masculinity as a sexual threat. The image is connected with a vast range of issues concerning gender and sexuality. They powerfully demonstrate gender dynamics as fundamental aspect through which whites can secure and maintain imperial enterprise. The images show close connection between domination of black people and sexuality thus explaining the lynching that commonly takes place in the west. According to Coleman (2005), many blacks were lynched in the 20th century especially in the United States of America. Majority of these cases occurred on accusation of blacks for rape activities. The image representation of the blacks in these circumstances sought to portray the character of black communities as negative. During and after World War I, black males were
Race and Representation -Media Analysis Names: Course Name: Instructor: Date: Images On Black Masculinity As A Sexual Threat Image left: US Army WWI anti-German propaganda enlistment poster, c.1917/18 Image centre: King Kong (Cooper & Shoedack) 1933 film poster Image right: US Vogue, cover of LeBron and Giselle, March 2008…
Incidentally, the media has also evolved in form. Previously, it began as a hand-written matter for personal use, and soon, posted on prominent places or spaces as a public announcement, or a smaller version that is passed from one reader to another when the printing press has not yet been introduced.
Research shows that biases and expectations are placed on black males through their representation in the videos. The mass media has become a vital shaper of opinion, changing or maintaining the public’s perceptions, especially given its significant power that enables it to shape popular attitudes and ideas.
Advertisements are designed keeping in mind the gender segmentation done while launching a product. Majority of the advertisement campaigns appeal to the gender differences which play an important role as to how these campaigns will react to either the masculinity or femininity.
This is shown through Mandela’s autobiography which entails his struggle and sacrifices towards achieving South Africa’s freedom from apartheid (Abrahams). The typical setting “Mandela: Long walk to freedom” film is based on Mandela’s entire life from childhood through to adulthood.
A condition, episode, person, group of persons, emerges to become defined as threat to societal values and interests: its nature is presented in a stylised and stereotypical fashion by the mass media: the moral barricades are manned by editors, bishops, politicians and other right-thinking people; socially accredited experts pronounce their diagnoses and solutions; ways of coping are evolved or (more often) resorted to (Cohen, 1972, p.9).
with the problems of living in a multicultural society and an enquiry into the development of images centered on race might help us to live more peacefully in a milieu of racial diversity. Since race is an entrenched reality of our living today, mankind has grappled to deal
I have selected nine categories of death representation in movies (horror movies; movies about war; disease as the reason for death; suicide; capital punishment; grief and sorrow; action adventure; disaster; the After Life) and two main categories of books about death (Flora and Fauna and Social relations).