On a smaller picture, friends and families can get in touch with each other in a more frequent manner. Before the internet, families separated by lands and seas contact each other through telephone which could be very expensive. Now, there are social media that enable families who are away from each other to communicate more often, at longer periods of time and at cheaper rates. This makes communication more effective and keeps relationships strong as communication becomes more frequent. Another important effect of media on communication, on a larger picture, is the planting of ideas on the minds of people about a particular incident or person which can affect future communication. For instance, a prominent politician can be reported to have been spotted with a woman walking to a room in a hotel (Young 1995). This suggests things to viewers and can affect the effectiveness of the politician’s speech if he tries to explain himself. Therefore, the media does not only buffer communication, it could also hinder it or destroy it. The media could either create or destroy people through what they present and they could affect positively or negatively how they communicate themselves to other people. The role of media is to create a perception which others might not be able to come up with. This perception can be used for some ulterior motives or to satisfy a section of the public. Then again, how media is perceived by people at large remains an important point that needs much consideration within the relevant scheme of things. For a society that is progressing, it is significant that the media remains impartial and subjective on most of the occasions. There are a number of negatives that come about with the advent of media in the lives of the people. To note as a matter of fact, people start becoming negative within their fore. This is because they are being fed with a great amount of information which is hard to absorb on their part. It makes their domains even difficult to manage if seen within a corrective setting. They believe whatever comes their way, no matter how differing it is plus there are confusing options available to them that only make the job even arduous to analyze and understand. Within communication mechanisms, there are immensely grave issues which happen for a number of reasons (Macnamara 2004). These emanate from a sense of negativity which has plagued their minds. The respect factor also fades away. People have short tempers and this is reflected within one to one dealing. They stop listening to their elders and the entire society suffers as a result of such a media invasion that seems to have taken place out of the blue. The social media brought people together but it also broke relationships. There are many angles to which one could look to about such incidents. For example, Americans can find virtual friends online from other countries who eventually become their real friends. As communication with the virtual friends become more frequent, communication with real friends and family take an opposite direction. This is true not only in social networking sites but with the effects of other media as well such as the television (Pitta 2012). While one family member spends his time on the computer, another is in front of the television while still another is speaking on the phone. This causes families to be
Full name Professor Subject Date Effects of Media on Communication Communication is an important aspect in life and as the world virtually becomes smaller each day, it becomes more and more essential. Through technological advancements, media became improved, delivering faster information throughout the world in just a matter of minutes or even seconds…
One area of influence which is created from the media is in relation to sports apparel. The communication which is used through the media toward sports apparel is able to create specific social and cultural trends as well as demands within the industry.
But a meaningful literature review can be defined as the use of ideas in the literature for justifying a particular approach related to the topic. 1.1 Focus on the three audience model The following section presents a literature review on significance of social media with respect to the three audience research technique.
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The author states that the media could either create or destroy people through what they present and they could affect positively or negatively how they communicate themselves to other people. The social media brought people together but it also broke relationships. There are many angles to which one could look to about such incidents.
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