(Chasek, 2010) Further understanding needs to be established on the theory to bring out the idea that this is a theory that is basically adopted form social psychology. From the title, individuals with basic knowledge on Psychology can draw out the conclusion that that cognitive stands for the mind or the process of thinking while dissonance stands for conflict or inconsistency. From this point it is safe to say that cognitive dissonance comes as a result of psychological conflict arising from upholding two or more parallel beliefs that work in an incompatible mode. This theory has been embraced by the experts in many fields by molding it to fit into their own requirements. An example is in the field of communication alongside various other disciplines. . (McLeod, 2008). This theory is quite the famous one because it manages to displace all forms of previous engagements in form of conditioning by completely viewing as rather purposeful decision makers by majorly opting to balance the beliefs. The mind should therefore be conditioned in such a way that in case one is presented with decision making situations that create dissonance, then one is supposed to apply strategies of dissonance reduction so as to basically regain relevant equilibrium mostly in situations whereby the decision making would have great effect on the self esteem of the individual involved. (Barker, 2003) The theory of dissonance applies in various situations that involve the change of attitude and its formation. The theory has the capability of manipulating individuals to embrace certain behaviors so as to influence the people to change their own attitudes. This quality makes the theory and the thoughts around it relevant for problem solving and decision making. A real life situation as an example is a situation whereby a driver holds on to the beliefs that he does not require seat belts when driving. Then the reality dawns on him when he gets the news that a friend had an accident and lost his life simply because he had no seat belt on. The dissonance of this driver may possibly be reduced by actually completely altering behavior and hence starting to apply the use of the seat belt because he now finds it necessary to avoid impending implications that may rise if he doesn’t use it. The driver can also embrace the idea that he needs to find an alternative since his hatred for the seat belts in general could still be outstanding. Then he may seek relevant information on available alternatives in the market and fall for the airbags. Therefore the impetus to actually bring dissonance down majorly relies on the amount or magnitude of the held dissonance (McLeod, 2008). The dissonance in us is mostly always important and stronger when we have a belief about something that we hold dear but we go ahead and do something completely parallel to that belief. An example is when we believe that somebody is good, the he goes on to do something that is really bad, then what we have in the mind is cognitive dissonance that results in the kind of discomfort we feel from the entire idea. Dissonance will increase perpendicularly with the level of importance that we give to a certain subject, the strength by which the two conflicting feelings or thought feel the parallel forces against each
Theory of cognitive dissonance Name Lecturer Date Introduction There are various studies that were constituted to make sense of the theory and how it shapes the attitudes of different people. The theory had its fair share of popularity in the years that range from late 50s all through to the mid 70s whereby the popularity was threatened by the insurgence of ‘self’ theories that crowded the field around the early 80s…
Cognitive Psychology. Cognitive dissonance describes the state of mind characterized by two conflicting thoughts on the same issue. As a result of this dissonance, unpleasant and tense feelings arise, forcing the individual to seek dissonance-reducing strategies.
It is an invisible process and the ultimate aim of learning would be the behavioral modification of the learner. It is a process in which an individual acquires and develops knowledge, understanding, skills, interests and attitude that are necessary to meet life’s situations.
II. Body………………………………………………………………..………………4-5 The body gives an explanation of an example of cognitive dissonance as well as the role of cognitive dissonance in the lives of human beings. Example of the cognitive dissonance………………………………….
Several facts describe that cognitive dissonance can deliver serious interruption to appropriate decision making, and decreasing the dissonance can considerably develop the decision making skills of people. This is applicable in the consumer buying process which is also known as post purchase behavior.
Under this theory, there are four distinct tiers of development that are applicable to specific age groups. These include the sensorimotor stage, the preoperational stage, concrete operational and the formal operational stage. Depending on the age of the child, and their level of normal advancement through these stages, a sound academic curriculum can be developed to facilitate more effective learning.
Milam (2005) defines post-decision dissonance as a situation where people try to justify the decisions they made in the past mostly after being infringed on. This is because by making a choice to follow certain decisions they may experience disturbance for having left some other likeable decision.
One of the most effective means by which this can be leveraged is with regards to what is known as cognitive dissonance. For purposes of this analysis, cognitive dissonance will be understood as a process whereby the advertiser is able to evoke a key level of differential, as well as direct and indirect appreciation for this, within the mind of the individual who is impacted by such advertising.
This affects decision making in many individuals. Consequently, there is always the feeling that one could have taken the alternative decision. Cognitive dissonance is a usual and very normal condition that at most times, comes
As the wolf’s attempts to get hold of the bunch of grapes fails repeatedly, it eventually gives up. But instead of smarting from the failure, it perks itself by thinking that the grapes were not needed after all. For all it knows they could turn out to be
Moreover, it is capable of overcoming and identifying obstacles to work and progress within operational, budget and time constraints. Lastly, it focuses on learning curve that acts as a powerful tool ensuring the profitability and
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