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Journalism & Communication
Pages 10 (2510 words)
Persuasion Name: Institution Introduction Reflecting on definition, persuasion is the procedure through which a message induces change in attitudes, beliefs, or behaviors. Every person is expected to behave appropriately based on human ethics and morals. Ethical behavior is the right way a person is expected to behave.
“Ethical behavior is very significance and important in the society (Johannesen, 2007).” In this paper we will explore the internal and external factors that influence behavior use of deception-Manipulation Theory, Four Factor Model, and Interpersonal Deception Theory. The paper also discusses how visual images, iconic images, music and aroma effect persuasion; Subliminal Messages VS. Supraliminal Messages, Backward Masking, and Neurolinguistic Programming (NLP). Internal and External Factors that Influence Behavior Positive ethical behavior is expected in all careers and engagements in life. In our current society, people do not always do what is expected from them. Sometimes a person is aware that a given action will have negative consequences but still does it. In the society, it is something nice for every person to be responsible and do only what is right. This is the best way to maintain social responsibility and ethical conduct. At the same time, a person should not be guided to act in a given manner. Such ethical behavior and act should be intrinsic and consistent with human ethical principles, values and moral obligations. The importance of this behavior is that the society will live in harmony and reduce a great deal of problems faced in it (Freeman & Stewart, 2006). ...
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