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Comms 202 final exam - Assignment Example

Nielsen 26-Use of demographics to define potential customers or audience by their age Media multi-tasking 2-Simultaneous exposure to messages from different media Media obsessions 13- specific subject of field that a news reporters covers as a specialty 527 status 29-advocacy groups whose nonprofit status permits them to raise unlimited funds Granville Woods 7-Invented railway telegraphy Grokster 30-peer-to-peer music service subject to copyright infringement charges Trial balloons 28-means to “float an idea” without officially endorsing it to the public Cohort Analysis 23-Tool to determine the cost-effectiveness of different media testimonials 1-celebrity endorsements Feedback 3-Response to a message Rachel Maddow 16-Cable news host who takes on issues in a more thoughtful and informal way Demassification 5-Media’s focus on narrower audience segments Associated Press 14-Organization set up by newspaper publishers to share the costs of reporting from distant countries. Known for fact-driven, objecting reporting CPM 12-Matching advertisements with the actions of potential customers Johannes Gutenberg 6-From Mainz – created movable metal type Government relations 24-Championed brand imaging for products News beats 27-scandals, conflict, horse races, and brevity Tim Berners-Lee 10-Working in Switzerland, he created the World Wide Web Part Two Question 1. Who started online-retailing in a big way? What products were sold and what effect has online-retailing had on these products? Online retailing

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basically originated way after World Wide Web was started by Tim Berners when he also structured the browser and the web server and released them for the public to consume. Tim made all these endeavors in 1990; the products became available to the public a year later. From that point on, many other like-minded individuals came up with various ways to use the Internet for various commercial uses. In 1994, the whole online retailing was started in a major way through online banking. Besides, the Pizza Hut basically encouraged their customers that had an Internet access to order their services from the comforts of their homes and to get a quick delivery of the same good pizza. The effect the online retailing had on the product was that sales increased as people didn’t have to go through the hassle of making trips to the shops as they could order goods (for ex., pizza) or do their banking from home (Mehrabian, 1974). Question 2. How does the First Amendment protect the functions of the press? In other words, what can the government NOT do? The First Amendment that was drafted in the US basically sought to give freedom to the press. The congress was to be stopped from making and passing any laws that could infringe the rights of speech especially of the journalists as they were to be protected by the constitution. The act was to cover all the forms of the media including television, radio, print media, and now the web. The news that was to be presented from that day onwards was to be free from censorship of the government. That basically meant
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Comm 202 Final Paper Name Institution Comm 202 Final Paper Part One Number Term Definition Moral consensus 4. Mass media contribute to what society regards as acceptable or inexcusable Heinrich Hertz 9-Discovered electrical waves could be sent through the air Gatekeepers 17-People in charge of what is news in mass media and how the news is presented Ida Tarbell 18-Journalist known for her muckraking coverage of Standard Oil oligopoly 11-An industry where a few companies dominate production and distribution Watchdog function 15-Implicit in First Amendment about role of the press Philo Farnsworth 8-Created television in 1920s astroturfing 22-creating the false impression of support for a politi…
Comms 202 final exam
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