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New Media Culture - Essay Example
Author : luella15
Journalism & Communication
Pages 12 (3012 words)
LECTURE 1: Introduction: New socialities and new communities Introduction Through the relational models theory formulated by Fiske (1992), there is a better understanding of how people relate to each other to forms social relationships. This is because as much as humans enter the world as individual beings, the fact that relationships begin developing right from birth and this continues till death means that we are more of social being rather than individual beings…
Indeed, social interactions and relationships have fulfilled several aims and social psychological aims of people. But in ages past, people have been more familiar with a traditional form of social relations whereby the people we come across in person become the only people we continue to relate to in our own unique social worlds. With technological advancement however, much of this trend has changed as technology has created an avenue for people to establish a social setting without really having to come to meet on a personal basis (Fiske, 1992). Sociality and communities have been digitized and advanced through technology and by the power of the internet through various social network platforms. In this essay, there is a careful scrutiny to new sociality and new communities as substitutes of old sociality and communities. As part of the scrutiny, the role of culture in technologically advanced societies shall be invested to come to conclusions with the merits and demerits associated with new sociality and communities. Role of culture in technologically advanced societies Culture may generally be explained as the way in which a group of people live. ...