Using Evidence and Applying Relevant PR Concepts - Essay Example

Only on StudentShare

Extract of sample
Using Evidence and Applying Relevant PR Concepts

Hence, a strong level of dependency between the exposure of an organisation and its sales exist in the modern day context. It has often been studied in this context that if a company fails to effectively connect with the public interests, it shall also have to witness a significant maximization of its profits. Public relationship, in the modern day context includes various common activities in terms of communication with the employees, promoting an organisation through the receipt of awards, working with the media as well as addressing on-going issues in the conferences.
In the modern day context, communication has been acting as the backbone of modern day PR strategies. As an example, the promotional tactics and strategies of the global beverage giant, Coca-Cola can be elaborated. Coca-Cola has been renowned as a brand which has been quite innovative in its PR initiatives. Recently, the company completed its 127 years of inception which was celebrated with extensive advertising campaigns throughout the globe, directly aiming at the enhancement of its brand recognition and customer loyalty. It currently operates in more than 200 countries and manufactures approximately 3500 products and more all over the world. The overall brand value of Coca-Cola is further recognised to be US$ 16 billion which further remarks that the organisation is an absolute profit making company. ...
Download paper


Every organisation manages its relationships with its customers by a practice. This practice process is generally referred as Public Relationship. It is a mutually beneficial communication process which connects an organisation to its customers. …
Author : joshuakiehn

Related Essays

Effectiveness of Websites and PR
9 pages (2259 words) Essay
PR campaign strategy for the Llangollen Eisteddfod
11 pages (2761 words) Essay
PR strategy: THE Tank a day challenge
12 pages (3012 words) Essay
PR Plan
8 pages (2008 words) Essay
Communication Theory Applying
5 pages (1255 words) Essay
Communicating Effectively. Public Relations campaign and effectiveness of the communication techniques.
6 pages (1506 words) Assignment
Strategic PR Planning
10 pages (2510 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!