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Critically consider the relationship between television output and/or television viewing and issues of representation and identi
Journalism & Communication
Pages 8 (2008 words)
Name: Course: Tutor: Date: Words: 2076 Introduction Popular media such as the television has experienced a significant amount of technological expansion within the last century. With a mere flip of the TV channel, individuals nowadays have at their disposal a considerable collection of potential identity models…
Similarly, the adverts employed in TV, plus the imagery utilized in the advertising campaigns impacts on how young people construct their identity. The paper explores the connection between television output and television viewing to issues regarding representation and identity. There are two arguments advanced on the significance of representation: first, individuals desire to see people like them; second, it is critical that people view other people unlike them. This drives the logic of ‘good’ and ‘bad’ representation in which good representation educates and poor representation considered injurious. In both cases, there is a perception that television output can shape how individuals view themselves (their identities). Television output/viewing impacts on viewer’s perceptions, feelings, and opinions (Howarth 2002, p.145). The notion of viewer’s choices derives from identities such as gender remains well established throughout representations of media. Content analysis demonstrates that TV viewers may sometimes be driven by characters reflecting analogous characteristics such as same age. Media use and identity construction Culture is a primary force and represents a way on which individuals make sense of or award meaning to things. ...
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