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Critically consider the relationship between television output and/or television viewing and issues of representation and identi - Essay Example

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Critically consider the relationship between television output and/or television viewing and issues of representation and identi

Similarly, the adverts employed in TV, plus the imagery utilized in the advertising campaigns impacts on how young people construct their identity. The paper explores the connection between television output and television viewing to issues regarding representation and identity. There are two arguments advanced on the significance of representation: first, individuals desire to see people like them; second, it is critical that people view other people unlike them. This drives the logic of ‘good’ and ‘bad’ representation in which good representation educates and poor representation considered injurious. In both cases, there is a perception that television output can shape how individuals view themselves (their identities). Television output/viewing impacts on viewer’s perceptions, feelings, and opinions (Howarth 2002, p.145). The notion of viewer’s choices derives from identities such as gender remains well established throughout representations of media. Content analysis demonstrates that TV viewers may sometimes be driven by characters reflecting analogous characteristics such as same age. Media use and identity construction Culture is a primary force and represents a way on which individuals make sense of or award meaning to things. The social aspects of television can be regarded as the influences that the medium has had on society. The perception that the impact has been profound has considerably been unchallenged within media theory; nevertheless, there is considerable dispute regarding as to what the effects are, how severe the ramifications are, and if the effects are more or less evolutionary with human communication. In the contemporary society, the development of personal identity can be perceived as a bit problematic and complex. Largely, young people remain enveloped by influential imagery, especially that generated by popular media (Warren 2000, p.162). As a result, it is almost impossible for an identity to be developed simply within a small community and only be impacted on by the family alone. Presently, almost all things enveloping people’s lives perceived as ‘media- saturated’. Hence, it is apparent that, in constructing identity, most people utilize the imagery derived from popular media such as television. The wide and frequent access to popular media such as TV, the internet, and magazines and the mounting interest in the television content has been at the centre of shaping the manner in which individuals behave or dress in response to the form of imagery that people derive from television viewing. These represent all the aspects that work towards constructing an individual’s own personal identity as people, largely young people, make use of the imagery that they derive from television in the development of their identities. First, it is essential to outline what comprises an identity, especially among young people, whereby identity represents a state of being a distinct person or thing: individuality/personality. This implies that an identity reflects something that manifests to an individual such a ‘state’; nevertheless, identity can be outlined as something constructed overtime, and which can be continually updated or altered entirely (Howarth 2002, p.145). As such, most young people alter their identities throughout puberty and frequently possess diverse identities. The television allows individuals to ...Show more

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Name: Course: Tutor: Date: Words: 2076 Introduction Popular media such as the television has experienced a significant amount of technological expansion within the last century. With a mere flip of the TV channel, individuals nowadays have at their disposal a considerable collection of potential identity models…
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Critically consider the relationship between television output and/or television viewing and issues of representation and identi essay example
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