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Platforms and Products - Essay Example

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In today’s world, there has been massive development in media which has brought a great change in our social, cultural and economic sectors (Hilmes & Jacobs 2003). The media is offering us a lot of platforms to pass information to us. They have decided to go with the new advancements in this technological world. This has made it easier for people to reach more information at a faster speed and to very far places. This makes it easy for us all to get informed on the various issues that are either affecting us directly or indirectly. For instance most media companies will use a kindle to give information on a certain book rather than write the contents in a newspaper. The latter is tiresome and obviously not all the required information will be captured. But for the kindle, it will be easy for a person to read a book yet it can carry a lot of books. So a variety of them is guaranteed when a person is using a kindle. There are a variety of platforms which the media can use. They include; iPads, making a website of their own through programmers, the internet and even mobile phones. The impact of digital technology on how we view the media In today’s world, there has been the emergence of digital technology. It has made everything easy for us to handle in our daily lives. Almost everything we do or use is digitalized. For example in the past people used to queue in banks for hours in order to withdraw money. Nowadays there is the use of automated teller machines which have made things easier

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since we don’t have to queue anymore for minor things in the bank like money withdrawal. The impact of digital technologies on the way we understand television is very huge. Technology has made us to view everything else at another dimension unlike we did before we embraced technology as a whole. For example we can deeply get into asking ourselves how we respond to what we watch from the television and what affects those responses, because of the digital technology impact. For example when the image of something you are actively watching blows up, because somebody forces you to see something new, then you definitely start to do so(Wickham 2008). It is evident that technology hides a lot of reality behind the scenes so they are able to brain wash our minds and we can easily believe what we see even if it does not make a lot of sense about what is happening. A lot of information is twisted around through the use of camera tricks and this will make us create more interest on what we are watching. It will make us glued to our screens more because we are getting entertained. The use of technology by the television media has also made the viewers to be able to interact with them more. This is because they are able to comment on the programs and contribute to various discussions in the television on real time. Through the available technology in our screens, we are able to view and select programs on demand as they are available on large menu choices (Jermyn & Holmes 2006). It gives us the chance to select only what is of interest to us. We are able to enjoy that freedom of only having to see what we desire. Technology makes
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Name…………………………………………………………………………….xxxxxx Institution……………………………………………………………………….xxxxxx Course……………………………………………………………………………xxxxx Professor………………………………………………………………………….xxxxx @2013 Platforms and products In media, a product refers to what I being marketed, advertised, or any other information which is passed to alert people know about it…
Platforms and Products
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