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Documenting the Media Revolution - Essay Example

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Documenting the Media Revolution

Broadband Policy and Competitiveness”). One of the leading US associations, the Entertainment Software Association (ESA), stated that 49% of US households are delicately assuming the use of console through playing various computer games and it is not only affecting the teenagers but also the other varied age groups. Contextually, it also needs to be highlighted that the Internet is not only influencing the use of television simultaneously – it is becoming a great challenge for other mass communication media, i.e., newspaper, journal and books, to cope with the ever-increasing reach of the Internet (“Who is Playing”). Thesis Statement The paper intends to shed light on various factors regarding how the continuous increase in the use of computer as well as the Internet has vastly affected the habits of watching television. This is not only a concerning issue for the US but also has posed a great challenge to the other communication media throughout the world, especially in developed and developing countries. Through the enormous effort of the World Wide Web (WWW) and with the emergence of a number of technological marvels created by a few software developers, it has resulted in significant changes in terms of the process of traditional TV viewership by providing various interesting ways of spending leisure time. Question 1 With regard to the first question in terms of the decreasing amount of viewership of TV by the teenagers and other age groups and enormous development of the Internet usage, various scholars and researchers have worked dedicatedly to find out the actual reason behind it. In relation to this crucial aspect, The New York Daily News (NYDN) provided a statistics of Nielsen’s research report on 19th September, 2012, showing that Americans spend around five hours a day watching TV. However, the report also has shown a significant concerning factor that the teenagers in between the age group of 12-17 are not interested in traditional TV watching. As a result, they are only spending around 3 hours for entertainment purposes among which most of the time they are watching videos via smartphones (“People Watch More Television”). The enormous indulgence in computer and the Internet has not only touched the teenagers but also has shown a significant spread amid various age groups till sixty years. This is because as per the obtained figures, it has come into light that only people belonging to the age group more than sixty spend approximately eight hours a day watching television. On the other hand, as per the report publication of The Telegraph of the United Kingdom, it is quite apparent that the Americans are in the number one position in terms of Internet surfing in the worldwide context (“Americans Spend Most Time on the Internet”). Besides Internet surfing in terms of video game playing, the Entertainment Software Association (ESA) provided a report showing that the average age group is 30 in ...Show more


Will the Internet Kill Television? Introduction In the periphery of mass communication media, the Internet has emerged as one of the leading and preferred sources for global population. The Internet has broadened the reach of global audiences to such an extent that various facts and knowledge of the entire world have transcended to only “a click of the mouse.” A majority of the researches have observed that the Internet is used for an enormous diversity of aspects including the establishment of broad communication media with friends as well as families, acquiring information as much as requisite on any topic, entertainment, e-commerce along with finding any knowledge about any kind of asp…
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