StudentShare solutions
Triangle menu

Boeing 787 debacle - Assignment Example

Within this particular case study, the author will discuss the case of the Boeing 787 Dreamliner; the newest addition to Boeing’s fleet of commercial passenger aircraft. Although the design and engineering of the aircraft has taken years and untold tens of millions of dollars to effect, the rate to which it has been able to integrate with the consumer/public has been stymied as a result of a seemingly perpetual hemorrhaging of negative information and news regarding this aircraft and the problems associated with it in the media. As a result of the high number of negative news stories that have been witnessed with regards to the reliability, safety, and construction of the aircraft, the following analysis will serve as something of a communications plan for what this author has deemed the most effective means of gaining the consumer’s trust once again and continuing to move forward with the development and improvement of both the Dreamliner as well as the many future developments that Boeing doubtless has planned. The fundamental importance of such a report and a clear and differentiated communications strategy is concentric upon the realization that with such a plan, the means by which Boeing could continue to function, sell its aircraft, retain the public’s trust, and derive profitability would come fundamentally in question (Dvorak et al., 2013). The first plan of approach that the Boeing firm should necessarily engage with is an active form of marketing for the aircraft. Although the product is not new, it is still relatively new so that an aggressive form of marketing with regards to the aircraft, directed at the end consumer (the passenger) could seek to have an effect (Newman, 2013). As with the current situation, the public is being inundated by a flood of negative images and understandings with regards to the overall safety of the aircraft. Though it is something of a dangerous approach, seeking to engage the consumer with an understanding that the firm prides itself in maintaining one of the best safety records in all of aviation, it will work tirelessly to continue to ensure that this remains in effect into the future of the firm (Jacob, 2013). Moreover, such an approach should not spend any large length of time retelling the safety and/or engineering problems which have already been encountered as this will only serve to remind the viewer/participant that these problems exist. Rather, a fundamental approach to relating the core competencies of the firm and engaging the public with the understanding that the firm will continue to exhibit these well into the future represents a far better approach with a higher chance of overall success. Naturally, another aspect that Boeing can seek to pursue as a means of improving its image is by actively engaging with the media within the form of integrating a higher level of media relations. Currently, almost each and every single one of the articles which have been reviewed as a means of informing this particular piece of research have uniquely illustrated the complete lack of Boeing’s stance or response to the information presented therein (Cooper, 2013). This represents a massive breakdown with regards to the media relations approach that Boeing has formerly sought to integrate with the media. In such a way, actively participating with the media outlets that report on such stories is the first step in enacting such a plan. Naturally, ...Show more


Name Date Course Section/# 787 Dreamliner: A Debacle of Public Relations and a Listing of Possible Means by which Boeing Can Seek to Extricate Itself It is without question that one of the most important points of any product or service is that it is able to integrate with the consumer…
Author : andersonangela
Boeing 787 debacle
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Boeing 787 debacle"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Aviation Strategy
Aviation strategy Introduction Boeing launched the largest passenger aircraft in the world in the year 1970 and since then it has dominated the aviation sector. The monopolistic rule of the Boeing was challenged in early 2001 by Airbus with its launch of A380 that became the largest passenger aircraft with the capacity to seat more than 550 people.
10 pages (2500 words) Assignment
The Boeing Company
The company is a leader in commercial aviation developing airplanes and offering services that are of advance designs greater efficiency and value globally. Boeing Defense, Space and Security deals with aircraft and weapon capabilities where they provide value added solutions through the art of using advance technologies in the improvement of the existing products to meet customer needs and requirements.
10 pages (2500 words) Assignment
Sustainable Management Futures (indivdual assignement )
It commercially manufactures aircraft on a large scale. Airbus is actually a subsidiary of European Aeronautic Defense and Apace Company that is commonly known as EADS. In 2001, EADS took a huge step towards strengthening the individuality of Airbus. In 2001, efforts have been made by EADS and BAE to formally make Airbus a single integrated firm.
12 pages (3000 words) Assignment
Analysis of Annual Audited Report for Boeing Corporation
The company was founded by William Boeing in 1916 and was originally headquartered in Seattle, Washington but moved to Chicago, Illinois in 2001. The company merged with McDonnell Douglas, a former competitor, in 1997. Boeing has a number of separate business divisions dealing with commercial aircraft, defense and security, operations, capital and shared services.
6 pages (1500 words) Assignment
After reading How the U.S. Fell Under the Spell of Curve Ball by Bob Drogin and John Goetz (lessons folder) who do you think is most at fault for the Curve Ball debacle Was it the CIA for incorrectly assessing Curve Ball's credibility
Implementation and justification are two aspects that require intelligence. Between the two aspects though, it is justification that must be
3 pages (750 words) Assignment
Operation managment
The process of transformation has been an uphill task and with its new role as a planner, the company met numerous challenges leading to general delays in the completion of its Boeing 787 Dream liner resulting into
5 pages (1250 words) Assignment
Boeing 777: From design and development to production and sales
rontz, the Chief Executive Officer (CEO) of Boeing came up with the idea of upgrading Boeing 767 to a double-decker aircraft in order to compete with Airbus, but the idea was discarded, as it would be uncompetitive as compared to Airbus aircrafts (ICMR, 2014). Boeing announced
2 pages (500 words) Assignment
Boeing Porter's Five Forces Industry analysis
Furthermore, this industry is characterized by very high oil prices, which makes it difficult for airlines to post profits (Mouawad, 2). This is because they will have to travel when their capacity is full, that when the companies will be guaranteed of some profits. It
2 pages (500 words) Assignment
There are six business segments through which the Boeing Company operates: (1) commercial airplanes; (2) Boeing military aircraft; (3) global services and
15 pages (3750 words) Assignment
The United Kingdom, Manchester, A Boeing 737-236 Crashes
The leakage that was from the fuel tank burned a large plume of fire that was trailing directly behind the engine. The crew that heard a thug assumed it and had no indication of fire
5 pages (1250 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Boeing 787 debacle for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us