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Boeing 787 debacle - Assignment Example
Journalism & Communication
Pages 4 (1004 words)
Name Date Course Section/# 787 Dreamliner: A Debacle of Public Relations and a Listing of Possible Means by which Boeing Can Seek to Extricate Itself It is without question that one of the most important points of any product or service is that it is able to integrate with the consumer…
Within this particular case study, the author will discuss the case of the Boeing 787 Dreamliner; the newest addition to Boeing’s fleet of commercial passenger aircraft. Although the design and engineering of the aircraft has taken years and untold tens of millions of dollars to effect, the rate to which it has been able to integrate with the consumer/public has been stymied as a result of a seemingly perpetual hemorrhaging of negative information and news regarding this aircraft and the problems associated with it in the media. As a result of the high number of negative news stories that have been witnessed with regards to the reliability, safety, and construction of the aircraft, the following analysis will serve as something of a communications plan for what this author has deemed the most effective means of gaining the consumer’s trust once again and continuing to move forward with the development and improvement of both the Dreamliner as well as the many future developments that Boeing doubtless has planned. The fundamental importance of such a report and a clear and differentiated communications strategy is concentric upon the realization that with such a plan, the means by which Boeing could continue to function, sell its aircraft, retain the public’s trust, and derive profitability would come fundamentally in question (Dvorak et al., 2013). ...
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