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Research Design for the Rails to Trails Communication and Marketing Department on messaging using the 7 Steps of the Research Process
Journalism & Communication
Pages 6 (1506 words)
his research is aimed at exploring the current messaging techniques used by Rails to Trails Communication and Marketing Department and to provide data that will help the department come up with better messaging methods and techniques.
It is hoped that the data provided will also help the department make better decisions concerning its application of messaging in the quest to venture into new markets. The results of the study will offer an invaluable insight into the department’s prioritization plan, and whether it will combine messaging with other marketing techniques so as to reach a wider customer base Decision Problems/Opportunities These are the questions/dilemmas to which Rails to Trails Communication and Marketing Department requires answers so as to come up with practical and workable strategies. Just like in other researches and research designs, the decision questions posed here act as the guiding principles of this research presented in this paper. The department requires answers in order to make good decisions. What target market is Rails to Trails Marketing and Communication Department trying to reach? Has this market ever been forayed into before? If so, were the objectives achieved? How will messaging help the department achieve its marketing objectives? Is it the best option on the table? Is there a clear, concise, and focused plan on how the messaging technique will be employed? Does the department have a backup in case messaging does not do as well as expected? Is messaging a short term or long term plan? ...
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