Socio-Cultural Turn in Public Relations Scholarship

Socio-Cultural Turn in Public Relations Scholarship Essay example
Undergraduate
Essay
Journalism & Communication
Pages 8 (2008 words)
Download 0
Public relations scholarship
Over the years, many corporates have utilized public relation scholarship as a tool of enhancing their organizational performance whereby they direct the outcomes of this research to further their organizational goals and processes. …

Introduction

Due to this fact, the social world has not had its fair share of this research as far as public relations are concerned . It is a well-known fact that organizations do operate in the social world full of cultural diversity and any communication or decision that does not take into account the interests of the socio-cultural dimension is ineffective. This is because such public relations may not go down well with a section of persons in the social scene .
Public relations scholarship has in turn taken a new dimension to meet the emerging interests by the society and culture. It has become evident that public relations scholarship cannot be the reserve of organizations alone but ought to incorporate such aspect of life as anthropology, storytelling, cultural studies, and pragmatism as a whole . These methodological approaches encompass both the practical and the theoretical aspects of various disciplines ranging from post-colonial life, sociology, political economy, cultural, and ecological studies .
Recent studies have proved that when scholars engage in the new ways of public relations like extracting interviews especially from those who specialize in that particular field, they tend to expand their communication insight and gain more inspiration . This enables them to face the social world with confidence and a new perspective of handling diverse personalities as these also, exist in the world where organizations operate. ...
Download paper
Not exactly what you need?

Related papers

Public relations
Jacquie L’Etang, the leading British theorist of PR, describes this situation in his “Public Relations and the Rhetorical Dilemma” publication. He emphasises that “public relations needs more public relations to increase public understanding of its role in society” (L’Etang 34). Public relations are seldom referred to in a positive way in the media. This concept is typically defamed as…
Situation Analysis (Public Relations)
According to Ravazzani (2006), every public relations department should be able to deliver messages that are more effective in enhancing the understanding and relationship between an organization and its publics and increasing attraction and retention of employees. The messages passed should also cultivate and enhance dialogue, improve the corporate reputation of the organisation and expand its…
Public Relations
Baker and Martinson (2002) articulated them as such; a) Truthfulness – does not only mean the “literal truth”. It is the practitioner’s dissociation from creating false and dishonest impressions out of factual statements. To be truthful is essential to ethical persuasion inherent in the profession of public relation. b) Authenticity – is consistent with being truthful. It meant…
Social Media & Public Relations
As the Internet has transformed into a sophisticated hub for ‘netizens’ so as to the nature of online communication and exchanges of propaganda, campaigns, and information drive (Duhe, 2007).These changes are obviously referring to the significant changes in the way Facebook, Twitter, and blogs provide means of communication outlets that are not available in the early 20th century. For this…
Public relations in media and cultural contexts (1/2)
Culture in media features a gap in system of life in which certain meanings and values can be expressed through arts or education. This paper will analyze the use of media propaganda as a tool of public relation to influence the diverse cultural practices in the market. Discussion Apple Company has applied the practice and the use of media public relation in influencing the customers. Apple Inc is…
Public relations in media and cultural contexts (2/2)
The theme of circuit of culture revolves around the functions of representation, identity, production, consumption and regulation. All of these functions are interpolated among each other in a concrete way. All it would be needed to sort out the consumption and consumer functions out of these five. The customer feedback and design of product are correlated to each other because the company has to…
Public Relations
Framed by experts as an election of a lifetime, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the very most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politics—a junior Democratic senator…