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Research PR practice in disease campaign : comparing different gender specific disease campaigns (Movember and Pink Ribbons)
Journalism & Communication
Pages 56 (14056 words)
Comparing the Contents and Appeal of Different Gender Specific Disease Campaigns: Movember and Pink Ribbons. by Student Name Department of Media and Communication University of Leicester Dissertation submitted for the degree of MA Mass Communications 2012/2013 ABSTRACT Approaches to promote awareness of health issues, which burden society differ in intensity and magnitude.
The purpose of this study is to examine the parameters of gender based disease campaign structure and management to compare magnitude of the components. In order to research Public Relations practices in gender based disease campaigns, a survey was taken to solicit the opinions of people from different sectors of life regarding the Movember and Pink Ribbon public disease campaigns. The results of the survey and research of pertinent literature arecontrasted to obtain any differences between the two approaches and the effectiveness of them.The results of the research will serve as a platform of recommendations for improvement strategies of organization structures and for further research. ...
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