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Journalism & Communication
Pages 4 (1004 words)
CRISIS COMMUNICATION Case #1 – The SARS Crisis The experience with SARS is a public health crisis that confronted the world as an epidemic. In cases like this, there are several management strategies that ought to be implemented to address the crisis. Particularly, it would be noted that SARS was a health problem that demanded so much professional health intervention.
There were clearly ethical issues involved in the SARS crisis. This had to do with the handling of information, where it was necessary that accurate statistics on the crisis will be made known to the public for further action to be taken. However, this was concealed from the public in most parts of China. In the case of SARS, there could hardly be any form of pre-crisis contingency planning. This is because the cause of the disease was virtually not known and so it was going to be difficult to control its emergence. However, for most other parts of the world, there could be pre-crisis contingency plans to ensure that the disease did not spread to those areas. Examples of these could have been the screening of all people undertaking cross-border journeys. In cases where diseases were detected in people also, using a coherent quarantine system that ensured that there was no mingling of affected people with unaffected people. What is more, at the crisis event level, a rapid response contingency plan was going to be necessary. This rapid response was supposed to ensure that as many cases of SARS were identified and rapidly responded to. ...
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