critically analyzing a campaign Essay example
High school
Essay
Journalism & Communication
Pages 9 (2259 words)
Download 0
Social media campaigns are often used to influence positive behaviour change among the targeted audiences. In most cases, social campaigns have high social relevance to the targeted people. As such, this paper seeks to critically evaluate a government sponsored social campaign in the United Kingdom that is mainly concerned with promoting anti drinking and driving behaviour among the motorists…

Introduction

The main points discussed will be summarised at the end of the paper. The problem of driving under the influence of alcohol is a cause for concern especially in the UK since it contributes to unprecedented deaths and injuries annually among the people involved in accidents while driving under the influence of alcohol. For instance, “in 2011, 280 people died in the UK in drink driving incidents. Although the number of casualties caused by drink driving has dropped dramatically in the last 30 years, it is still the cause of 15 per cent of all road deaths,” (Taylor, 2013). Strict penalties are also imposed to address this problem and it can be seen that drink drivers risk a fine of up to ?5,000, a minimum 12-month driving ban and a criminal record (Taylor, 2013). However, since this is an issue of high social interest, people need to be persuaded in order for them to positively change their behaviour in as much as drink driving is concerned. Persuasive communication through the use of social campaigns is one effective way of dealing with such kind of problem since it is designed to reinforce the message so that the desired goal can be achieved among the targeted people. In carrying out such a campaign, the media is strongly used and marketing principles are also utilized. ...
Download paper
Not exactly what you need?

Related papers

FireFighters Campaign Plan
Additionally, the interest among females is almost non-existent as is obvious from the current numbers enlisted and the number of application received over the past few years. This proposal includes a situational analysis of the organisation, the target audience of the campaign, the strategies to be employed, the communication tactics that will be employed, a schedule of activities, a budget…
Media Campaign
With the continuous technology advancements and subsequently altering as well as widening reach of mass media campaigns today, non-profit organisations have also taken a footstep ahead to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as beneficial in persuading the audiences to believe the message…
Individual IMC Campaign Proposal
Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and…
Analyzing Communication
Artifacts also indicate the human workmanship. They also provide an idea about the personality of the speaker and the audience. In mass media, artifacts can be heard as the disruption of a speech, or if it is in a visual media program it is viewing may occur as the characteristic of the speaker. According to Aristotle, the artifacts of communication perception occurs in three ways logos, pathos…
Campaign Critique
It also aims to demonstrate the world’s commitment to this priority area of health care” (WHO, 2013). Background problem: the spread and increase of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries have participated in this campaign) Target audience(s) Health care workers Approach…
"Blue" Advertising Campaign
For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements…
Persuasive Campaign
For example, diabetes and hypertension patients are put into consideration during the production since the company’s research and development team establishes a differentiated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals…