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Journalism & Communication
Pages 4 (1004 words)
Final Essay Introduction Journalism, mass media, communication and public relation are said to be two sides of a single coin. Public Relation (PR) is generally the way an organization, company or an individual communicates with the general public. I firmly believe that the acceptance of social media for improving PR has been rapidly increasing in the present aspects.
Simultaneously, the growth of social networking sites and increasing population of internet users around the globe has made a significant impact on PR sectors. Advanced Desktop Publishing (DTP) is one such development in this sector which has immensely helped in spreading information in an attractive manner without spending much time of reader’s (Sriramesh & Versis, n.d.). Advanced DTP is a tool which makes it possible to create newsletters, reports and even books with the help of a personal computer and proper software. The basic idea of DTP is to publish a, attractive and unambiguous documentation of particular information, so that any user can be conversant of the article with ease. I strongly believe that it is an effective way of spreading information within a short period of time (Wang, n.d.). Correspondingly, the main advantages of adopting advanced DTP by any organization in its PR strategies can be illustrated as cost and efficiency. In my point of view, one of the potential advantages of advanced DTP can be associated with limited requirement of experts to perform the task. The use of advanced DTP can be performed by any individual having minimum knowledge of computer applications. ...
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