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Portfolio - Literature review Example

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Portfolio

Culture can also imply the works and practices of academic and more so creative activities. In order to explain the popular culture the last two definitions of the word culture must be utilized, the way of life- holidays such as Easter weekend, Christmas, these are mostly known as the livid cultures. The other definition of culture as suggesting practices- this would lead us to conceive of football, hip pop music, theatres, films and videos, popular culture is a derivative of the term culture and cannot ‘stand on its own’. The definition of culture elicits a complicated meaning because it is all encompassing, together with words such as education which can mean everything but not specific on a single item. However, since it is used in daily human discourse, it is important to conjure up a meaning, it can refer to the context, values, subjectivity, attitudes and skills on which the society or an individual defines his or their identity. Culture is different from popular culture as it is static, the latter is constantly changing, for instance dressing, and current trends depict people wearing tighter clothing. Culture is also based in homogenous grouping while popular culture is a based in large and heterogeneous groups often affiliated through mass media. Culture is the rubric of the society while popular culture is mostly an urban ‘thing’. Popular culture is also very spontaneous and according to Jones (2013), it is easy to learn unlike culture, which entails many actions to be followed. Culture and Media Construction of Social Norms Mass media fuelled popular culture, and this has led to a powerful and overt influence of the media primarily a high consumption level and more sophistication. Gender and other forms of discrimination including disability have found solace in the media in expressing the perceived difference (Hui 2011, p.269). Culture as a way of life often targets minorities and people are adjudged harshly for belonging to a minority race or who have developed weird sexual orientation. The heavy commercialization of the media has created a sought of media culture to which the social minorities express to the world why they may be different from the rest. Traditional culture has always been the base upon which the society explores the social differences and notifies the social superiorities. With the rise in prominence of the internet, open discrimination based on sexuality, disability, gender, ethnicity, race and nationality is gradually declining and in place a more cohesive society. Culture is the base upon which human being develop a unique and distinct definition of their perceived identity and nature, culture fused with the media has been used to propagate and draw attention to the fact that what is common in the public sphere is not necessarily natural and there exist people who are different from the rest (Howerton, 2013). The media has always been used to make up colossal ideas on social differences such as race, ethnicity, gender, nation, and sexual orientation. however, the popular culture and the mass media have showed how layered representations challenge static constructions leaving in turn ambivalent space for alternative definitions of gender, sexuality, race and even nationality. Ancient cultures of men have always propagated conservative ideals that only ...Show more

Summary

Culture and Portfolio Name University Course Tutor Date Culture and Popular Culture The definition of culture is very broad but it essentially refers to a wide-range of intellectual, aesthetic and spiritual developments, a definition that is mostly considered when looking at the cultural development of Western Europe…
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