xv). Organizations today need to focus on developing and implementing a comprehensive corporate communications plan in order to address and resolve the challenges posed by the highly dynamic external environment and the cope with the media pressures in this new corporate environment. McDonald’s Corporation: McDonald’s Corporation is a global multinational fast food restaurant chain touted to be the world's largest chain of fast food restaurants headquartered in Oak Brook, Illinois United States. As of 2013 the company boasts of over 34000 restaurants in more than 119 countries worldwide including Asia Pacific, Latin America, North America, Europe, the Middle East, as well as Africa (McDonald’s, 2013a) serving over 69 million customers daily (McDonald’s Corporate Report, 2012). Values, mission & vision: The brand's mission is “to be our customers' favorite place and way to eat and drink”. In order to achieve this objective it follows its global strategy 'Plan to Win' which is centered on ensuring an exceptional experience for their customers (McDonald’s 2013b). Its vision is “to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile” (McDonald’s, 2013c). Corporate Communication Plan – McDonald’s Corporation McDonald’s has recently faced severe criticism from the mass media, as well as from the general public, for various reasons including - its aggressive marketing strategies which mainly targeted children and minority population selling them unhealthy food with low nutritional value; increased dissatisfaction among the workers for low pay; increased complaints from the customers for rude behavior by their employees; growing dissatisfaction among the franchisees for increased pressure to deliver etc., among others. Such events have resulted in a chain of negative repercussions for the organization and in the absence of a proper strategy, might lead to disastrous consequences in the long run affecting their profitability and credibility. Effective corporate communication strategy
Corporate Communications: Communication Plan – McDonald’s Corporation “The art of communication is the language of leadership” James Humes Introduction: As the corporate organizations prepare to go global by expanding their outreach and transitioning beyond geographical boundaries, there is a rapid and simultaneous change in the field of corporate communications…
Communication comprises sending and receiving information, thoughts, facts and feelings. It is one of the essential marketing components in the corporate world where people share information and collaborate with organisation. For any business corporation, communications with the clients, investors, and employees are considered as key assets which require cautious management and satisfactory investment.
This leads to successful preparation of the students to work effectively in the workplace. Team skills are transferable and generic in that they have a lifelong relevance. Team skills include resolving conflicts, negotiating with peer groups, collaborating to solve problems, and communicating with team members.
The flow of communication in all directions establishes harmony in operations besides keeping the stakeholders and other related resources up to date, to achieve the organizational objectives, which reflects Toyota’s global image, brand recognition and reputation.
He can't think of a single tour in all the years that he has been on the road that didn't teach him something. He is constantly impressed by the ingenuity of associates.
He invariably returns home with index cards filled with ideas about things that they should be doing or things that are out of whack and need fixing.
Such centralization is vital if corporation wants to preserve the specific image in the eyes of buyers. The communications management helps streamline and integrate the company in a cost-effective manner. For many years managers were trying to find the most productive method to organize and control communications.
nd out are categorized as follows: mistrust towards politicians, low interest towards politics as viewed as a boring and irrelevant subject to the lives of these young people; the feeling of not being valued by politicians; and, little knowledge about politics and various
The concept of CSR has gained prominence in last few years. World over it is gaining the attention of not only the academicians but also of media, people and society at large. A corporate should plan to achieve beyond social and
For any business corporation, communications with the clients, investors, and employees are considered as key assets which require cautious management and satisfactory investment. Without effective communication, the business activities will become