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Essay example - Intercultural public relations
Journalism & Communication
Pages 8 (2008 words)
Intercultural Public Relations Name: Institution: Course: Tutor: Date: Public relations, which is the way individual or corporate shares information with the public has been in existence for a very long time with its three key and main aims being informing the people, persuading people and integrating people with other people…
Extract of sample
This has forced the field of public relation to device ways on how to deal with this problem and several theories or ways have been formed as guidelines on dealing with the issue of intercultural public relations1. This paper will try to look into detail how the intercultural public relation problem has been addressed by different theories and how these theories differ and their similarities, it will look at the importance of studying intercultural public relations. One of the theories of intercultural public relations is the cross-cultural adaptation that was brought forward by Robert Park, in this model he identified four steps in this theory that people have to undergo. The first step is the contact step where the individual is exposed to another culture; this is followed by competition where the two different cultures compete against each other. Thirdly, this is where the less dominant culture learns to accommodate the cultural aspects of the dominant one and finally he is assimilated into the group and he learns to assimilate other members. One of the theories under this is epistemology where an individual acquires communicational skills from the dominant culture and his own way of thinking is transformed in to that of the host2. ...
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