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Essay example - Advertisers do have a Responsibility to Society. Persuasive .
Journalism & Communication
Pages 3 (753 words)
Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products. …
Extract of sample
These methods have changed over the years, as well as the role and purpose of advertising. Different people today have varying perceptions about advertising in society. However, advertising cannot be considered good or evil. Advertising is like a tool or an instrument; therefore, its users might use it well or badly. Depending on how it is used, advertising might have both negative and positive effects in society. For this reason therefore, advertisers do have a role to society. Advertising leads to different health conditions in society when the advertisers of junk food develop advertisements that are full of misinterpretation, mixed messages, and which hold important facts from the audience. For example, junk food advertising involves promotion of literacy, health and fitness, and education (Campaign for a Commercial-Free Childhood, n.d). Because of this, advertisers and other communication professionals have the responsibility of upholding ethics in advertising, which in this case includes dissemination of clear and honest information in advertising (Institute for Advertising Ethics, 2011). ...
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