The Tipping Point - Book Report/Review Example

In attempting to understand this dynamic, the reader is made aware of the fact that by integrating with such an understanding, society, and by extension the individual, are more apt to be able to understand and influence the way in which such adoption of new paradigms and ideals can take place. As a means of understanding the viewpoints and ideas that the book put forward, this particular analysis will seek to understand these dynamics from the vantage point of popular culture and the means by which ideas are generated and accepted/discarded (Gladwell, 2002).

Although the book itself is replete with exceptional examples of how a single idea comes to be championed and ultimately can impact upon the paradigm of thinking for an entire region, or the globe for that matter, there are three concepts in particular that this analysis will seek to focus upon. . ciety, the author points to the understanding that before any form of widespread popularity or even uniformity can be achieved, the law of the few indicates that the idea or habit must first be evidenced within the behavior, thought process or actions of a select group of individuals; “the few”.

By endorsing and advocating this idea, these “few” exponentially increase the level of exposure that it has and help to introduce it to a very wide group of individuals within society. Although this previously mentioned factor is no doubt important in helping to determine the degree and/or extent to which a potential idea can gain traction within society, it is ultimately fruitless without the existence of what the author terms as the “stickiness factor”. As one might reasonably expect, this stickiness factor refers to the overall drive and attractiveness that such an idea or behavioral pattern can accrue within society.

Without a high “stickiness index”, the idea is doomed to perish nearly as soon as it is introduced. However, with a higher level of appreciation, it is likely that the idea can continue to exist and promote itself within the society; gaining shareholders along the way and working its way into the mainstream appreciation and consciousness. Finally, Gladwell introduces the reader to a principle known as the power of context. It is this very principle of understanding that seeks to integrate with the rapid level of change that exists within the modern world; as was evidenced within the introduction to this brief analysis.

Due to the fact that even small changes can have a huge impact upon th overall popularity and acceptance of a given integrative pattern of understanding, it is vitally important that the idea is able to evolve and integrate itself