media theory Essay example
Journalism & Communication
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Media Theory New Ways to Think of Grief The media has assumed a pivotal role in shaping modern beliefs, values and norms. The various direct and indirect consequences of the media on modern living are undeniable. The manner in which media is construed is of the utmost importance to shaping modern attitudes and lifestyles.


A number of interpretations for these methodologies and styles are possible based on various lenses used to analyze the creation of different media elements. Contemporary media studies consist of various analytical elements and styles. These could depend on semiotics, ideological analysis, psychoanalytical approaches, formalist approaches, feminist approaches, modern approaches, post modern approaches, post structuralist approaches as well as post colonial approaches. However, there is a certain fluidity present between these differing approaches so no one piece of media can be termed as relying on one of these approaches alone. Instead, it is common for more than one device to be used to create media elements (Berger, 2011). This ensures that a singular piece of media will appeal to as many audiences as possible at the same time. In order to satisfy the needs of various subcultures it is necessary to construe a piece of media from as many differing perspectives as possible without spoiling its overall composure. While some pieces of media might contain this contention through the process of directed creation, other pieces of media might contain such influences involuntarily. It is highly obvious that a number of sub cultures also influences the creator of a piece of media. ...
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