Got a tricky question? Receive an answer from students like you! Try us!

media theory - Essay Example

Only on StudentShare
Masters
Author : umohr
Essay
Journalism & Communication
Pages 10 (2510 words)

Summary

Media Theory New Ways to Think of Grief The media has assumed a pivotal role in shaping modern beliefs, values and norms. The various direct and indirect consequences of the media on modern living are undeniable. The manner in which media is construed is of the utmost importance to shaping modern attitudes and lifestyles…

Extract of sample
media theory

A number of interpretations for these methodologies and styles are possible based on various lenses used to analyze the creation of different media elements. Contemporary media studies consist of various analytical elements and styles. These could depend on semiotics, ideological analysis, psychoanalytical approaches, formalist approaches, feminist approaches, modern approaches, post modern approaches, post structuralist approaches as well as post colonial approaches. However, there is a certain fluidity present between these differing approaches so no one piece of media can be termed as relying on one of these approaches alone. Instead, it is common for more than one device to be used to create media elements (Berger, 2011). This ensures that a singular piece of media will appeal to as many audiences as possible at the same time. In order to satisfy the needs of various subcultures it is necessary to construe a piece of media from as many differing perspectives as possible without spoiling its overall composure. While some pieces of media might contain this contention through the process of directed creation, other pieces of media might contain such influences involuntarily. It is highly obvious that a number of sub cultures also influences the creator of a piece of media. ...
Download paper

Related Essays

Magic Bullet Theory
Magic bullet theory assumes that the media injects messages directly to a passive audience. The public cannot control the media influence since the media first fires the message in to their minds without their knowledge. Needle (media) will inject the messages directly to the brains of the audience thus altering the psyche and behaviors since the audience is assumed to be passive thus the ‘Hypodermic Needle theory’. These two theories explains how the audience reacts to direct messages of the media especially propaganda news. Some instances that these behavioral theories of media have been…
10 pages (2510 words)
Media Sex and Violence - Past and Present
They are interested in shows that satisfy their aggressive nature and thus they turn toward believing violent reports subconsciously. While defining his media theory, Sparks (2009, p.3) asserts that “Perhaps the effects of media violence are difficult for people to detect in themselves- even though the effects are definitely present.” Negative effects of sex and violence on children Parents and teachers have always been concerned and looking for answers regarding what effects violence and sex in media can imprint on young developing brains. As technology media grows significantly and…
3 pages (753 words)
To what extent does contemporary critical media theory illuminate the recent mass media coverage of the local government led mil
Advancement in communication technologies have worked towards changing the very connotation of power play in global politics, the strategies used in global politics for achieving objectives, and the type and number of players in the global political processes. Owing to the transformations brought in by the new age media, governments worldwide have been deprived of their monopolist control on dissemination of information, while individuals, activists and various other non-state actors have sprung into prominence within international relations, as regards conflict or warfare resolution. At…
20 pages (5020 words)
Media Convergence
Or as Jenkins (2006) states, there is a cooperation between all multiple media industries, and media audiences will look for information where they can find it. This essay will look at convergence and what is meant by it, and will look, briefly, at the dangers of convergence, then will examine the Astral-Bell merger and analyze the merger from the voices of the people and the voices of the individuals who are behind the merger. Media Convergence According to Jenkins (2004) there is an inherent danger in media convergence, in that the multinational media conglomerates have the potential, and…
6 pages (1506 words)
What kind of theorist am i? Communication theories.
According to the Canadian communication theorist, Marshall McLuhan, he can be remembered for his expressions that the medium is the message; thus, in understanding media, this theorist argued that a medium impacts the society in which it plays a function (Griffin, 2010). He further argued that mass media has a social impact and it can create a global village; thus understanding media is vital. There are varied modes of communication and scholars have attempted to varied communication theories for social change, which have been interested in varied ways across the contexts overtime. Therefore,…
3 pages (753 words)
Media Content Analysis "Just Go With It"
Ever since, he feigns unhappy marriages to get women without having to deal with complications and heartbreaks. The only woman who knows the truth about his life and his schemes is his assistant (Jennifer Aniston), who is divorced and with two lovable kids. Their relationship as friends and workmates took a turn when Adam asked Jennifer to pretend to be his ex-wife, just to give way to Palmer’s request, the current girl he is dating, to meeting his family and kids. They even went as far as taking a trip to Hawaii as a family, including Palmer to prove that they are a happy family and that…
Identify the most consequential features of 'new media' and assess how and why sociological theory and concepts deal with these
In line with this, this paper aims at recognizing the various features of new media and analyzing the sociological concepts that can be derived from the affirmed features. The linkage of networks, capitalism, virtual relationships, digitalism, selfishness to geographical distances, and cultural identities are the main features of new media whose influence on sociological concepts will be reviewed. The linkage of networks The term “networks” within sociology is used to refer to the different connections between diverse actors, where these connections are driven by new media. Networks,…
8 pages (2008 words)