Journalism & Communication
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Research Proposal {your name} {professor’s name} {course name / number} {submission date} Introduction Mass media has assumed a major role in how modern life is looked at and construed. The domain of mass media is composed of any forms of media that are intended to reach a large audience.


The domain of internet mass media systems has only recently been recognised but it is without a doubt a prolific form of mass media in its own right. While mass media has affected other aspects of modern life, there is little deniability that mass media has had an overwhelming effect on contemporary politics. This is all the more true for nations that pursue the path of democracy since the average citizen is an important part of the democratic structure. The opinion of the ordinary person in a democratic system makes all the difference between success and failure in regards to political issues. It has been argued that the mass media tends to bear an overbearing influence on the modern man in a democratic system so that the democratic process is biased. On the other hand, it has been advocated that mass media outlets only have the power to present people with the issues to think about while people decide on the issues themselves. The American Presidential race for example has come under scrutiny time and again for it being tilted to favour one faction or the other due to overarching mass media influences. These mass media influences are chosen by a handful of mass media organisers who tend to exert sizable influence on the overall political process. ...
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