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Journalism & Communication
Pages 4 (1004 words)
Every media content just as any other artistic product is a representation of the cultural features of a society. The media content must always have relevance to the audience group in order to sell; the media is a business and relies on the appropriateness of their product to the audience to survive.
The relevance of a media product encompasses political, social, technological, and cultural features. With urbanization and globalization, societies integrated resulting in cultural and contextual fusions. Because of the integration, social and cultural features became common as the media became an integral influencer of cultures (Kopp and Max 25). The increased human interaction broke the previously existing definitive cultures resulting in independent families with relative lifestyles. In such societies, the consumption of media content thus becomes relative as some of the features of television shows require social advisories and have relative relevance to the contemporary social and cultural structures as presented in the analysis of the Big brother show below. The Big brother show is one of the most watched television programs globally; the program is a reality show measuring the adaptability of housemates to different environments. It is a personality evaluation program. The multibillion-dollar program selects participants from all over Africa and converges them in a single institution for a duration of two months a period within which the moderators evaluate their personality traits and their ability to adapt to the new metropolitan environment. ...
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