THE IMPACT OF HISTORY AND HERITAGE IN THE FORMATION AND ATTAINMENT OF CORPORATE IDENTITY IN THE AGE OF GLOBALISATION: AN ASSESSM - Dissertation Example

Only on StudentShare

Extract of sample
THE IMPACT OF HISTORY AND HERITAGE IN THE FORMATION AND ATTAINMENT OF CORPORATE IDENTITY IN THE AGE OF GLOBALISATION: AN ASSESSM

This study in a quest to explore how strong global brands are developed in this age of globalisation has explored the role of external responsiveness and internal communications. By using a case study of Harrods, the study has explored the role of innovation in overcoming the challenges of globalisation. It has been explored how organisational culture, work environment and internal communications help an organisation maintain its corporate identity under the ever merging and fast mobilising society today. By using primary and secondary data, Harrods as a case for this study was investigated. By the responses of 185 Harrods employees and five managers the role of innovation in external awareness and responsiveness and the support it receives from internal environment was explored. It was found that both are vital to the success of an organisation. The research also presented a few obvious recommendations to the companies to meet challenges of globalisation while maintaining ones identity and heritage. Acknowledgements The author is grateful to have received all the generous help and support from numerous people and institutions. ...
Download paper

Summary

Role of External Responsiveness and Internal Communications in Building Successful Strong Brands in the Age of Globalisation: An Assessment of Harrods’ Legendary Success 1849 – Present 2013 The copy right of this dissertation remains with the author; no quotation or information derived from it may be published at any time due to confidential contents…
Author : cathrine56

Related Essays

Gran Torino: Communication, Identity and History
This car became the object of a gang’s initiation for a new recruit. This car also became the main reason that Kowalski’s life became entwined with that of his neighbour the Vang Lors, Hmong immigrants from Vietnam. (1) Ethnocentrism in Gran Torino While watching Gran Torino, there are many instances that ethnocentrism comes to mind. Ethnocentrism, however, should be carefully understood for what it was rooted from: a sense of self-pride (Sumner, 1906) and may not exactly be prejudice against another race, color, or nationality (Andersen and Taylor, 2006). This is where the character of...
5 pages (1255 words) Essay
Personal Identity in Facebook
As it has been stated, “A sociological approach to self and identity begins with the assumption that there is a reciprocal relationship between the self and society” (Stets & Burke n.d; p.1). In other words, one cannot define themselves without society. Personal identity is, therefore, who one is in relation to society. Such a society does not only exist in the physical world, but in the digital world as well. As it has been written, “Social networks such as Facebook can be of great influence in the way all of us in society shape our personal identities”. The importance of this...
5 pages (1255 words) Essay
Identity Formation and Globalization
The term "globalisation", in essence, refers to the change of spatial and temporal limitations, which is the reduction of distance because of the remarkable reduction in the time required to bridge spatial differences which has, in turn, caused the slow integration of economic, social and political space across state borders. Even though, globalisation is often solely related to the financial field, which is with processes of distribution, production and consumption along with financial services and growing global trade, financial globalisation is intractably interwoven with changes in the...
12 pages (3012 words) Essay
Globalisation and Tourism and the impact on local and indigenous cultures
It is about establishing interconnected relations throughout the world. Through globalization one can eliminate the barriers that persist within nations, develop healthy trade, bridges communication errors and shares resources. One of the disadvantages of globalization is that it has increased crime level interstate. Los Angeles is one of the most densely polluted countries of the world. Pollution has literally damaged the entire city in such a way that its impact is very obvious. Tourism is an essential part of Los Angeles economy. Los Angeles is one of those countries that are a major...
12 pages (3012 words) Essay
CORPORATE COMMUNICATIONS
xv). Organizations today need to focus on developing and implementing a comprehensive corporate communications plan in order to address and resolve the challenges posed by the highly dynamic external environment and the cope with the media pressures in this new corporate environment. McDonald’s Corporation: McDonald’s Corporation is a global multinational fast food restaurant chain touted to be the world's largest chain of fast food restaurants headquartered in Oak Brook, Illinois United States. As of 2013 the company boasts of over 34000 restaurants in more than 119 countries worldwide...
7 pages (1757 words) Essay
Cyborg and identity
Discussion The relationship developed between the bionic limbs of a user and their identity is evident from the fact that they give the user a sense of being a different person – which allows them the ability to become and act like whoever they want to become. This relationship between the bionic limbs and the identities developed by their users is evident from the case of Aimee Mullins, who is known to take the roles of totally different persons; she an athlete and an artist, whenever the occasion calls for it (TED 1). From the wide spectrum of the identities that she has developed, it is...
4 pages (1004 words) Essay
Identity analysis
This is something significant in that the difference is nothing more than just race and colour. Statistics constantly brings in the fact that women are more likely to be poor than men. In fact, women are more susceptible and more exposed to hunger because of the universal subordination and gender discrimination they contend with in education, healthcare, employment, and in controlling resources and political authority. Although violence against women is existent across all economic groups, women who are suffering from poverty experience it more frequently and they have less possessions or...
7 pages (1757 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!