THE IMPACT OF HISTORY AND HERITAGE IN THE FORMATION AND ATTAINMENT OF CORPORATE IDENTITY IN THE AGE OF GLOBALISATION: AN ASSESSM

THE IMPACT OF HISTORY AND HERITAGE IN THE FORMATION AND ATTAINMENT OF CORPORATE IDENTITY IN THE AGE OF GLOBALISATION: AN ASSESSM Dissertation example
Masters
Dissertation
Journalism & Communication
Pages 40 (10040 words)
Download 0
Role of External Responsiveness and Internal Communications in Building Successful Strong Brands in the Age of Globalisation: An Assessment of Harrods’ Legendary Success 1849 – Present 2013 The copy right of this dissertation remains with the author; no quotation or information derived from it may be published at any time due to confidential contents…

Introduction

This study in a quest to explore how strong global brands are developed in this age of globalisation has explored the role of external responsiveness and internal communications. By using a case study of Harrods, the study has explored the role of innovation in overcoming the challenges of globalisation. It has been explored how organisational culture, work environment and internal communications help an organisation maintain its corporate identity under the ever merging and fast mobilising society today. By using primary and secondary data, Harrods as a case for this study was investigated. By the responses of 185 Harrods employees and five managers the role of innovation in external awareness and responsiveness and the support it receives from internal environment was explored. It was found that both are vital to the success of an organisation. The research also presented a few obvious recommendations to the companies to meet challenges of globalisation while maintaining ones identity and heritage. Acknowledgements The author is grateful to have received all the generous help and support from numerous people and institutions. ...
Download paper
Not exactly what you need?

Related papers

Gran Torino: Communication, Identity and History
This car became the object of a gang’s initiation for a new recruit. This car also became the main reason that Kowalski’s life became entwined with that of his neighbour the Vang Lors, Hmong immigrants from Vietnam. (1) Ethnocentrism in Gran Torino While watching Gran Torino, there are many instances that ethnocentrism comes to mind. Ethnocentrism, however, should be carefully understood for…
Personal Identity in Facebook
As it has been stated, “A sociological approach to self and identity begins with the assumption that there is a reciprocal relationship between the self and society” (Stets & Burke n.d; p.1). In other words, one cannot define themselves without society. Personal identity is, therefore, who one is in relation to society. Such a society does not only exist in the physical world, but in the…
How has identity formation been shaped by globalizatio? 'in relation to the role played by new communications and media technolo
Even though, globalisation is often solely related to the financial field, which is with processes of distribution, production and consumption along with financial services and growing global trade, financial globalisation is intractably interwoven with changes in the cultural, social and political fields. In addition, globalisation is an extremely multifaceted and complex occurrence. There is, on…
Globalisation and Tourism and the impact on local and indigenous cultures
It is about establishing interconnected relations throughout the world. Through globalization one can eliminate the barriers that persist within nations, develop healthy trade, bridges communication errors and shares resources. One of the disadvantages of globalization is that it has increased crime level interstate. Los Angeles is one of the most densely polluted countries of the world. Pollution…
CORPORATE COMMUNICATIONS
xv). Organizations today need to focus on developing and implementing a comprehensive corporate communications plan in order to address and resolve the challenges posed by the highly dynamic external environment and the cope with the media pressures in this new corporate environment. McDonald’s Corporation: McDonald’s Corporation is a global multinational fast food restaurant chain touted to…
Cyborg and identity
Discussion The relationship developed between the bionic limbs of a user and their identity is evident from the fact that they give the user a sense of being a different person – which allows them the ability to become and act like whoever they want to become. This relationship between the bionic limbs and the identities developed by their users is evident from the case of Aimee Mullins, who is…
Identity analysis
This is something significant in that the difference is nothing more than just race and colour. Statistics constantly brings in the fact that women are more likely to be poor than men. In fact, women are more susceptible and more exposed to hunger because of the universal subordination and gender discrimination they contend with in education, healthcare, employment, and in controlling resources…