Chartered Portfolio Manager- Week 8 Discussion Post and Student Responses - Essay Example

Chartered Portfolio Manager In this digital era, all businesses and individuals are turning away from analog advertising and arenow using social media to pass information to their clients, associates, and partners (Flynn, 2012). As such, social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Snap chat are loaded with advertisements, which need to be regulated to ensure that there is truth in what is being advertised. FINRA, which is a financial industry regulatory body, gives rules and regulations that need to be followed when posting information on social media (Poser and Fanto, 2007).

This is to help standardize the type and content of messages posted by financial firms on social media and to eliminate fraudulent content (Flynn, 2012).Among the rules to be followed include ensuring that there is explanation of how a firm is using social media to advertise, ensuring that there is a record of all communication on social media, and ensuring that a firm is accountable for all messages posted on social media by their employees (Bahadur et al., 2012). After highlighting the importance of social media to individuals and firms, Roland should also add the limits that should be in place to ensure safe and efficient advertising of financial firms.

I agree to the rest of the post where Roland analyses the advantages and functions of FINRA to businesses and their clients but I think that he should consider adding the risks of financial advisors to firms. When Kyrette explains what social media advertising is all about, he should also consider stating the risks associated with financial advisors. In addition to this, he should also consider adding information on what FINRA stands for, and its functions in advertising when he gives advantages of social media to professionals.

Although Sherard’s gives a clear discussion on who financial advisors are and their main functions in a financial firm, Sherard should consider adding the rules and regulations put in place by FINRA. After highlighting the advantages and disadvantages of financial advertisers to firms, Sherard should give an opinion whether he recommends financial advisors to firms or not. ReferencesBahadur, G., Inasi, J., Carvalho, A. d., Powell, J., & Valencia, C. (2012). Securing the clicks : network security in the age of social media.

New York: McGraw-Hill.Flynn, N. (2012). The Social Media Handbook : Rules, Policies, and Best Practices to Successfully Manage Your Organizations Social Media Presence, Posts, and Potential. Hoboken: John Wiley & Sons.Poser, N. S., & Fanto, J. A. (2007). Broker-dealer law and regulation. Austin : Aspen Publishers.