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Managing small business - Essay Example

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Managing Small Business Table of Contents Title page 1 Table of contents 2 Introduction 3 Anthias Consulting, Ltd 4 History of the company 5 Services provided by the company 5 The SME business owner 6 The owner-manager activity: Institutional networking 7 Literature on network marketing in SMEs 8 Networking as strategic thrust 8 Networking by SMEs and its impact on bank financing 12 Conclusion 14 References 15 Introduction More recently, the unmistakeably growing trend in special interest and niche-directed SMEs has drawn attention to the particular attribute of the small and medium enterprise as a versatile and dynamic business form…
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Managing small business
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Managing small business

Each of these businesses reflects the particular interests of their owner-founders, and cater to specialised services in support of big business. Their areas of expertise make them unsuitable to classify in just one traditional industry; instead, they cater to special needs of particular customers, and may be thought of straddling two or more different but interdependent industries and exploring the connections between them. Konnect9 combines charity work with inventory recovery and recycling; Nachural Music Group treads the fields of music and the visual and communication arts on the one hand, and business on the other; and finally Anthias Consulting Ltd., which bridges science and business. ...
For me, Anthias Consulting Ltd. and its founder, Diane Turner, strongly embody this attribute and provide us a good basis for further investigation into SMEs. Anthias Consulting, Ltd. The SME chosen for analysis is Anthias Consulting, Ltd., a Cambridgeshire, UK based firm that specializes in providing larger firms services in the field of analytical chemistry (Anthias Consulting website, 2011). The firm provides its clients with training, method development, and consultation in the area of scientific instrumentation where it grounds its expertise. The firm’s clients include both manufacturers and end-users, thus effectively catering to the B2B and B2C markets. It provides services to scientific instrument manufacturers by providing the interface – “bridging the gap” – from manufacturer to customers, through product demonstration, method development, applications support, instrument training, manual authoring, application notes, on-site assistance, training solutions, product testing and IT support (Enterprising Women, 2011a). The firm supplies multinational corporations as well as small companies, and caters not only to manufacturing but also the pharmaceutical and construction industries (SDE, 2009). For its end user customers, Anthias Consulting provides consultancy advice, method development, troubleshooting as well as instrument training. The hold a series of seminars throughout Europe (Enterprising Women, 2011a). The firm currently operates in the UK, Ireland, the Netherlands, Slovenia and Germany, and may expand its services to other areas in Europe (Supplier Diversity Europe [SDE], 2009). History of the company Early in Turner’s ... Read More
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