StudentShare solutions
Triangle menu

International Marketing - Essay Example

Nobody downloaded yet

Extract of sample
International Marketing

The company has considered domestic expansion since India is home to more than 1 billion people making it the most populous country in the world but the same would not be a sustainable and long-term solution since the competitors are most likely to follow the company. Vintages Wines has the potential to expand in the international market, which would benefit the firm in many ways. First, it would allow the company the company to widen its customer base, which would in turn lead to greater revenues and profits. Second, conducting businesses in a foreign country and home country at the same time would make Vintage Wines absorbent to regional shocks (Kotler, Keller, Brady, Goodman, & Hansen, pp. 384-386, 2009). Third, it would allow the firm to apply the already known tips and tricks in the foreign market and in turn learn new experiences from the foreign market, which could be used to maximize revenue in the domestic market (Cant, Strydom & Jooste, pp. 104-105, 2009). After considering various aspects of business such as economy, purchasing power of customers, customer perception about wine, culture, growth of business, government legislation and others, United States was chosen as the market to enter. This paper is an attempt to explore the various aspects of expansion of Vintage Wines into the US market. ...
52-58, 2009). are the four broadly defined market entry methods. Furthermore, the factors, which influence the market entry methods, are the speed of entry, level of involvement and control, level of risk, investment, and market costs and level of return (Armstrong, Harker, Kotler, & Brennan, pp. 52-58, 2009). Each of the market entry method has its own pros and cons and none of them is the best for every firm and every situation. Each firm would look into its resources, market, situation, and other variables to find out the “best fit” (Czinkota & Ronkainen, pp. 74-78, 2007). Considering the case of Vintage Wines and its entry into the United States, it appears that the option Joint ventures and strategic alliance would be the best option for Vintage Wines to enter into the United States market. This option lies between the two extremes of exporting and full acquisition (Cateora, Cateora, Gilly, Gilly & Graham, pp. 320-325, 2010). The former option minimizes the risk and investment costs but at the same time, it gives minimal control, returns, and is not a long-term option. Moreover, the later option has the potential of high and long-term returns with more control and involvement in the business but at the same time it increases the risk, time required for entry, investment, and market costs (Cant, Strydom & Jooste, pp. 104-105, 2009). Nevertheless, the option of forming as joint ownership or strategic alliance with an already existing wine manufacturing company in the United States lies in between of the extremes and is a moderate option. Joint ownership or partnership would allow the Vintage Wines to enter in the US market with moderate investment and factors such as speed on ...Show more

Summary

Running Head: International Marketing International Marketing International Marketing Introduction Vintage Wines is one of the most well known and emerging brands of Indian wine market which have been able to capture a significant portion of the Indian wine market…
Author : bartonarchibald
International Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 pages (1000 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 pages (3500 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 pages (3000 words) Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 pages (1000 words) Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 pages (3500 words) Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 pages (500 words) Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 pages (1250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment