Apple Inc. Introduction During the last 35 years of history, Apple Inc has experienced many ups and downs. In the 80’s and in the early part of 90’s Apple faced stiff challenges from Microsoft and failed to progress properly. Microsoft gained upper hand during this period with the help of their renowned operating system Windows…
“Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit” (Apple Inc. History, 2008). It is currently the second largest company in the world and also the most valuable technological company in the world. Kim (2010) has pointed out that only Exxon Mobile is currently ahead of Apple as far as market capitalization is concerned (Kim, 2010) (See Appendix). It is often said that apple’s success is heavily dependent on the charismatic leadership of its CEO, Steve Jobs. In fact many people believe that the battle for supremacy between Apple and Microsoft is actually the battle between two individuals; Jobs vs. Gates. Apple succeeded in implementing certain unique marketing strategies in the beginning of 2000 which helped them to sell their products more easily. Moreover, they diversified or expanded their activities into consumer electronics sector also which helped them to change their image as a computer company or brand to a consumer electronics brand. ...
The change was inevitable since Apple entered the consumer electronics industry from the beginning of 2000 onwards. Earlier, it was more focused towards the development of operating system and computers; however, they realized that the competition from Microsoft and IBM re intense and they cannot overcome it with the help of their existing products alone. In order to convey the change more clearly to the customers, Apple has changed its multicolor logo to a single color one. (The Evolution and History of the Apple Logo, 2009) A logo definitely reveals the class and business philosophy or the organization. The logo should be eye catching and it should force the customers to think deeply about it. If the logo consists of some unsaid part, customers will think about it. Apple cleverly blended all the required qualities of an effective logo into their logo. It says nothing about its product; however the logo reminds the name of the company immediately to the consumers. Apple is a favorite fruit for many people. Apple Company has cleverly taken out a portion of the apple from its logo in order to create a sense that somebody bites it. They wanted the consumers to think about the bitten part of their logo which is a clever brand building strategy. In short, apple’s communication with the customers is cleverly formulated with a unique style. They build their brand with the help of strong brand building strategies and effective marketing communication channels. Apart from the logo, Apple used English small letter “i” cleverly to name its products. “With the release of the iMac on August 15, 1998, Apple was able to put to rest some its past failures” ...
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(Apple Essay Example | Topics and Well Written Essays - 3000 Words)
“Apple Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/literature/41512-apple.
This includes expansion into emerging markets like India and China that can offer considerable potential to the company to propel itself in the future. The following sections would highlight some of the strategic aspects of Apple’s expansion into China.
Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablet and smart phone are further being determined by high popularity of mobile phones. In present days, there is high requirement for immediate, on-demand access to the websites, computer and other networking tools along with numerous services among customers as well as organisations.
The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia devices, and also software products such as iTunes.
The organization is undergoing frequent changes in terms of their internal business structure and marketing direction. The nature of the company as one of the primary producers of computer technology is such that frequent changes in the corporate structure must be
I, in this paper, describe and evaluate Steve Job’s management style.
Steve Job’s approach to management was a controversial one that cannot be strictly categorized in to the managerial theories’ classification of management styles. He applied an approach that
Hp is a leading pc manufacturer, and it enjoys more than 15% of the world’s market share. The company, over the years, uses a technique that enables it to produce different products other than the PCs.
Apple on the other hand, enjoys customer support. The reason for a