Economic Factors Assignment example
Logic & Programming
Pages 4 (1004 words)
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Economic Factors Abstract Before settling on a given type of company and drawing a business plan, it is important to understand the type of industry in which it will be operating under. This is mainly determined by the type of products that the company will be producing and the number of producers in the market who are producing similar types of products and targeting the same market.


Industry A: 20 firms and a Concentration Ratio (CR) of 30% Name and some of the industry's characteristics An industry with 20 firms and a CR of 30% is called a low concentration industry. This is a type of industry in which its four largest firms control less than 50% of its market. According to Ruffinand Gregory (2000), this type of industry is monopolistically competitive and the market control gained by its four largest firms/industries is moderate. There are many firms producing a similar product. Prices are set through a contestable market model hence the decisions of one firm are not influenced by the decisions of another firm. The above is supported by the fact that in this industry, the key to success is the ability to offer products at a lower price (Weiss, 1989). Even of the sellers were few or even one, they would act as if they were many. Entry and exit from the industry is costless and new entrants are mainly attracted into the industry if a possession of market power if profitable. The pressures of competition help to prevent monopoly and keep the industry operating at a prices and outputs that are competitive. ...
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