Understanding the domestic market is a necessary requirement to determine economic performance and forecast on future objectives. Apple has initiated innovative strategies that ensure they stay relevant in the market, even with the high price of their products (Davies, 2007). However, the European market has reported slow growth because of competition from the android, Microsoft and windows phones. Asia and other emerging markets such as Africa provide a fertile ground for Apple’s expansion. Cook maintains that segmentation to Asian countries has been beneficial, and it has been able to claim a considerable share of the market.
The international market involves multifarious factors such as cultural adaptation, political interference, and consumer trends in the region. Apple has a considerably large market in Europe and Asia that presents diverse consumers of its products. Planning and strategizing is necessary to capture such complex markets, especially with the current competition and globalization concerns (Davies, 2007). HP and Dell are two large competitors in the international technology market that concern Apple. While China provides Apple’s largest international market, Europe provides a considerably large market for their products. However, it has declining sales in the international market (Asia and Europe) that is worrying.
Apple plans to retain most of large financing outflows in the domestic market. Capital expenditures, share purchases, and dividends characterize the outflows. Its international target market largely hinges on a well-off market, and Asia presents a large market for this objective as the nation continues to build on its richness. The company has no intentions to reduce the price of its commodities or manufacture inferior products to widen its international market. The iPhone, despite its high price, remains to be a considerable selling point for the Apple products. It perceptibly will dominate the international Asian market, just ...Show more