The Future of Business: The Essentials - Essay Example

rs also ensure implementation of the decisions and provide feedback to the management.

Apple has the second largest market share of smartphones in the world after Samsung and the biggest market share in the United States. This exposes them to a wider market both locally and internationally as compared to competitors say, Nokia.  Hence, the firm can sell more products that increase its revenues than the rivals( Gitman, Lawrence, and Carl,2009). Excess capital generated is used in research and development so that they can produce quality goods in the market at relatively cheaper prices. This makes apple improve its performance over the competitors. The firm can also influence market demand and prices due to its share market locking out rivals.

Conclusion

Apple is one of the biggest Smartphone companies in the world. If they can take advantage in the market, they can close the gap with their major rivals Samsung.