Choose a business firm and discuss What can you say about the firm from society's perspective - Term Paper Example

Nike is considered amongst the top companies that have strong social listening amongst its customers. There is an impression created in the mind of each consumer that the company listens to its customers while developing a product. The product is very much similar to the desired needs of customers which is why the product is appealed more to customers. Social listening and customer advocacy are the important tool for Nike to earn greater profits throughout the different economies of the world.

This has led in the development of new designs in the category of shoes and has led to create an option of iPhone application which became a huge success for the company (Nike Inc, 2011). Nike is very considerate about the community work and focuses in participating towards helping the society to be a better place for humans. They have many objectives regarding social responsibility and are particularly concerned about achieving every one of them. Nike has a plan to reduce the emission of carbon dioxide from the environment by 20% until the very end of the year 2015 (Nike Inc, 2013).

The objective was taken as a step to avoid further global warming around the world. . Nike has a stance that serving the community and performing social corporate responsibility can earn a company huge profits and increases the financial performance of the company. It helps in changing the perception of customers while purchasing their product (Nike Inc, 2009). It becomes highly preferential for a customer to purchase the particular product whose parent company is so willing to serve their community.

The idea has developed its image throughout the world, and has provided the company an edge over its competitors. The goodwill of the company is also maintained in the eyes of customers because they are emotionally attached towards buying the company’s products (Nike Inc, 2009). Although the company has some bright perspectives but it is also a reason to contribute towards child labor in different parts of the world. Nike has suppliers all over the world which supplies Nike products according to their guidelines and standards.

However, most suppliers employ child so they could pay less to them and earn even more. The idea affected the reputation of Nike when people got aware of its conduct. The company denied the charges and blamed suppliers for not adhering to their guidelines. However, Nike developed a thorough supplier guidelines and code of conduct in order to manage their work overseas (Nike Inc, 2009). Nike has a positive approach in evaluating the performance of each employee by looking at their contribution in the company.

The company monitors individual performance through the use of HR department. As to avoid employee discrimination, the company has created a concept of a drop box. An employee can make complains about the system and the management or being discriminated in a