Field Research in Smartphones - Essay Example

The Smartphone available at this store evinced a range of features and applications. The Samsung Galaxy S4 happened to be a top-end phone that offered varied flexible possibilities like the option to use microSD to expand the phone's memory. This model was virtually an Android powerhouse. The phone came with an eye tracking and Smart Scroll feature that allows scrolling while looking at the screen while keeping the phone a little tilted. There is a smart pause feature that pauses the video being played if the user is not looking at the screen. The Air View feature allows the implementation of advanced functionality by holding or swiping a finger or a hand slightly over the phone. Group Play feature allows for an ad hoc sharing of files between Galaxy phones as is the case in multiplayer games and also facilitates music streaming specifically in Galaxy S4 phones. Truly speaking this phone came with a range of advanced features.

Apple iPhone 5 also happened to be a top-class phone that promised multiple advanced features. This model happened to be much more advanced as compared to previous models in the same series as it came with a larger display, an 8MP iSight Camera, really fast wireless technology, and a much faster chip. The 4-inch Retina Display allowed for enhanced perception and made the images on the screen look vivid and lifelike. With its advanced wireless technology, Apple iPhone 5 connects to more networks around the world. The speed is remarkable which allows for hassle-free browsing, streaming, and sharing. The phone comes with the new A6 chip that is very powerful, without taxing the battery anymore.

HTC One happened to be a Smartphone that came with a range of features not available in other Smartphones. It came with a 4MP UltraPixel Camera that happened to be the best in its class. HTC One runs on Android 4.1 (jellybean) however its user interface is way apart from the regular Android user interfaces. This model has done away with the standard Android hardware button layout and the device could be readily navigated with the help of only two keys. The BlinkFeed feature is unique as it indeed boosts content sharing and social media integration. The phone comes with two powerful frontal speakers.  The phone comes equipped with an infrared-based blaster that allows it to act as an extension to the user’s TV.

The price of the Smartphone available at this retail outlet varied from as low as $97 for the Blackberry Bold 9650 (without a contract) to as high as $605 for Galaxy S4 (without a contract). No wonder the price variation in the market for smartphones is high and a consumer gets confused as to the brand one can choose.

The special thing that was noticed in the case of most of the Smartphone models was that packaging and display evinced a hallmark of marketing astuteness. In most of the models, the packaging happened to be sleek and was mostly intended to enhance the aesthetic appeal and to allow for easy display and stacking in the stores. In terms of the packaging, most of the brands made it a point to appear innovative and unique.

In the Smartphone market, there are available so many options that a consumer could get confused unless one knows the features one intends to pay for. What differentiated the low-cost models from the high-cost models at this store were the technological inputs that went into each model. The high-end models came imbued with the latest technological inputs that facilitated many new features and applications.