Green management - Dissertation Example

However, environmental education needs to start with children. With the motivation to evaluate how schools discharge their responsibility towards the environment as well as towards the future citizens, this study was undertaken. The study aims and objectives were stated and after extensive literature review on the subject, data was gathered through a qualitative case study approach. This study is based on a particular boarding school in London. Both primary and secondary data were gathered through multiple sources for the purpose of the study.

The study finds a strong positive link between green initiatives and economic performance. However, corporations should not expect immediate short-term gains. In the short-term some gains may be achieved but sustainable gains can be achieved only in the long-term. Most companies that have adopted ‘green marketing’ as a strategy, into their overall corporate and business strategy, have registered enhanced performance. This should be based on an efficient internal and external assessment. Consumer consciousness has also prompted companies to adopt green marketing, as customer satisfaction is critical to survival.

Compelled by government regulations corporations have been taking different initiatives such as efficient packaging, reuse and recycling of packaging materials, better waste management, efficient lighting, use of renewable energy sources, and viewing compliance as an opportunity. The study however finds that in the school under study environmental education and environmental management system is extremely poor. No standards are maintained and no regulations are imposed. Investments are poor as the management is unaware of the benefits that it can achieve through environmental management system.

The school has undertaken some initiatives but due to lack of training and education of the teaching and non-teaching staff, as well as students, these investments have not reaped any benefits. Schools stand to gain competitive and comparative advantage through environmental education and environmental management system. However, the authorities and the school management have now become conscious and are willing to invest in green technology. The study has highlighted the savings that can be expected just by switching over to low-power bulbs and following a discipline of switching off lights, bulbs, heaters and shutting windows.

The study concludes by recommending a strategy for environmental management system that can be implemented at schools. Acknowledgments I will write this one Chapter 1 1 Introduction This chapter begins by introducing the subject green management and highlights the importance of ‘green management’ through statistics and data from different sources. An overview of the subject helps to develop the study outline and evaluate which factors need to be given importance. 1.1 Background Climate change and global warming are evident from the rising annual temperatures, extreme weather changes, heat waves and from the melting ice cap and glaciers.

Global warming has influenced business strategies as they try to reduce green house gas emissions, through efficient operations or through energy conservation techniques. Referring to companies such as GE, Wal-Mart and Dupont, Gunther (2006) states that smart companies know which way the wind is blowing and they use the climate change as an opportunity; they try to introduce innovation and creativity with the help of advanced