Name: University: Course: Tutor: Date: Case Study Analyses: Wal-Mart Growth The main issues in this case study are social responsibility of Wal-Mart such as towards the community, the smaller merchants, the environment etc. With regard to the smaller merchants, Wal-Mart does not have any responsibility towards them as long as it applies the correct business ethics of competition…
Wal-Mart is a business which over the years has empowered the employees to be able to live a better life, this was especially so in the earlier days when Wal-Mart was in its full glory. To begin with, being a large organisation helped the employees to have job security because it was harder to lose their job in a large organisation such as Wal-Mart. However, it is necessary to note that this seems to have changed since in the recent days, Wal-Mart has had various issues with its employees where many employees complain of being overworked, underpaid and that they don’t have job security anymore. The Wal-Mart Way is the strategy which Wal-Mart uses in doing its retail business. The Wal-Mart way has helped the firms to become a colossal success and this success in turn affects the employees and the associates by empowering them. The absence of Sam has however meant that the employees and the associates are no longer as advantaged as they used to be. Wal-Mart can be seen as the pioneer in corporate social responsibility. Sam had a genuine sense of responsibility towards the stakeholders and especially the communities in which his business operated. These early stances on corporate social responsibility can indicate that Wal-Mart’s core values are geared towards responsible business which looks at the interests of all the stakeholders. The Buy American stance for instance is a good example because by implementing this idea, Wal-Mart was getting a disadvantage because it had to buy more expensive goods from the local manufacturers while its competitors continued buying cheaper goods from overseas manufacturers. If Wal-Mart was doing this just to entice the customers, it could have given up later but instead of that, it stuck on its policy. The effect of Wal-Mart on the smaller merchants does not neutralise the advantages of the firm’s corporate responsibility because Wal-Mart does not owe anything to these merchant as long as it applies ethical rules of competition. With regard to the closure of the stores, Wal-Mart, just like any other employer, owes it to the employees to provide safe and secure employment. There is no employee who doesn’t want to know that their jobs are secure and that they will not wake up one day and find that they no longer have any their jobs. In this regard, Wal-Mart owes it to the employees to make sure that their jobs are secured and that they will not suffer trying to look for other jobs. With regard to the loyal customers, Wal-Mart also has a responsibility because these customers were used to getting the services of Wal-Mart. In a modern world, customers’ lives are moulded by the services they get from businesses like Wal-Mart and when they receive these services for long enough, their lives are highly dependent on these services and if these services are removed, the customers are affected. This is why firms like Wal-Mart have the responsibility to do whatever it takes to ensure the continuity of these services and therefore Wal-Mart owes it to these customers to continue offering the services. The competitors in some cities have secretly hired consultants to block Wal-Mart from entering these cities. This is not fair business and it breaks all rules of business competition ethics. This is very ...
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At the end recommendations are suggested to enable Topshop retain its market share and to ensure their continued success in the retail industry in future. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Industry at a glance 4 Financial performance 5 Effect of market orientation 6 Customer orientation 6 Competitor focus 7 Cross-functional coordination 7 Strategic positioning 8 Relationship marketing and customer loyalty 8 Store layout & location 9 Retail value chain 10 Global expansion 11 Information Technology 12 Conclusion 12 Recommendations 13 References 14 Introduction Topshop, launched in 1964 in the basement of a Peter Robinson department store, is a retailer of
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