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It is also the co-owner of Sainsbury’s Bank along with Lloyd’s Banking Group (J Sainsbury Plc, 2012). Besides that, it has also owns property joint ventures with The British Land Company PLC and Land Securities Group PLC. What started off as a small retail store on London’s Drury Lane around the year 1969, Sainsbury’s has developed a huge history behind him over the years. Sainsbury holds more than 15% of the market share of the UK retail markets. Sainsbury hold the second position in the UK online retail market and is only behind Tesco. Sainsbury’s follows a simple passion of offering great food at fair prices to its consumers and this has been treated as one of the reasons for their success. By the year 2020, they have a target of sourcing all necessary raw materials and commodities in a sustainable manner (J Sainsbury Plc, 2010). Forecasts and Strategic Plan: Sainsbury is focused to provide healthy, safe, fresh and tasty food at fair prices. The chain continues to operate on five areas, which makes the chain differentiate itself from the retailers. The chain’s current focus plan is on: Growing space and creating property value Providing great food to the consumers Compelling general merchandising and clothing Developing new business channels Providing complimentary channels and services. Strengths Sainsbury’s has won numerous awards in the industry for its superior product quality over the past few years. Some of the awards comprises of fresh produce retailer of the year, honest food award and even wine retailer of the year. So it has clearly maintained industry standards and gained recognition in the industry The chain has made considerable amount of effort in order to modernize the brand by integrating technology at the point of sales (POS). Has tie ups with Nectar, a loyalty programme with an active user base of over 11 million. The chain has got high points on a regular basis in the industry’s most respected basket survey (J Sainsbury Plc, 2012). Weakness Their strategy is very puzzling at times. At times, they are targeting to appeal to mass markets which may result in tempting to go on an acquisition spree and then landing up with failed takeovers. Yet to recover the leading position of being the most preferred retailer in the UK region from the rival leading retailers. Opportunities Sainsbury’s ranking as an UK based online grocery provider is strengthened with higher sales on a year on year basis. With the increase in internet usage among the consumers, this segment can provide more sales to the retail chain. The addition of floor space in all new and existing stores for introducing the chain’s new health, beauty and household line of products will benefit the chain in the upcoming days and may provide greater share of revenue (J Sainsbury Plc, 2012). Threats Sainsbury’s is less committed to reinvest the capital generated in the business. This can spell danger for the chain as Tesco who is a stronger competitor in this segment is more focused on committing a large amount of capital for maintaining their long term growth oriented strategy. Have high reservations in establishing the brand of Sainsbury’s overseas and in foreign locations, which provides them with a disadvantage of being ...Show more
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Summary

Managing for the Future Table of Content Company Overview of Sainsbury’s 3 Corporate Social Responsibility 6 Environment 9 Globalization 10 Scenario development for the period 2018-2020 12 Comparison of the requirements that were developed against the Company’s analyzed competence 14 Conclusion 18 References 19 Bibliography 21 Company Overview of Sainsbury’s Business Objectives Founded in the year 1869, Sainsbury’s was the brain child and business venture of one London based John James Sainsbury and Mary Ann Sainsbury…
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