Samsung Galaxy vs. Apple Iphones Introduction Samsung Galaxy phones are manufactured by Samsung Electronics Co. Ltd was formed and incorporated in 1969 under the Korean laws.1 The company operations are divided into two distinct business units namely the Digital Media and Communications (DMC) and Devise Solutions unit…
Additionally, the devise solutions section is divided into either semiconductor or LCD division. The company has grown significantly both in profitability and innovations with new products being released year in year out. As it celebrated its 40 years of operations in 2009, Samsung Electronics was ranked first among worldwide IT companies; a fete that the company had not achieved previously.3 In 2010 Fortune 500 ranking, Samsung was placed twenty second and this was a rise with ten places and became the ever best placed Korean Company. Samsung Galaxy phone is among the most recent product released by Samsung Electronics as it continues to offer its customers products that are update with changes in technology. The first Samsung Galaxy phone in the series was released in June 2009. On the other hand, Apple iPhone is produced by Apple formed in 1976 by Steven Wozniak and Steven Jobs. For a long time during its existence, Apple concentrated in manufacture of computer although in the past decade Apple stopped specializing in computers alone positioning it to compete with other players in the industry.4 For instance in 2001, Apple produced iPod and since then the company has become a major producer of music players. In 2007, Apple Company entered into the mobile phone sector with release of its Apple iPhone. Apple operates under the philosophy of “comprehensive aesthetic design” and uses unique advertising campaigns and this has enabled the company establish a strong reputation in electronics industry and retain a strong consumer base.5 This report compares and contrasts management strategies used by Samsung and Apple Inc to distribute their smart phones in an international market. Samsung Galaxy and Apple iPhone In July 2009, Samsung Electronics released its first smart phone; Samsung Galaxy, model i7500. Samsung Galaxy is a series of different models of phones manufactured to run on Android operating system (OS).6 The fact that these phones are developed to operate on Android OS allows them to run different applications giving users different functionality. The move to manufacture Galaxy phones were changes in technology and availability of Android which is an open source OS, that is, it can be accessed freely from the internet. Additionally, Samsung wanted to offer to its consumers a product which can run an array of applications. By using Samsung Galaxy phones, users are able to download materials using high internet downloading capabilities, can access libraries from their phones and a large internal storage space.7 Samsung Galaxy also offers customers high quality music and pictures given that they run various music players. Samsung Galaxy phones have a relative small dimension that therefore a user can carry it a round comfortably in the pocket.8 Following the release of the first Galaxy phone, Samsung Electronic has continued in innovating and has been releasing a new model into the series. For instance, in November 2009, i5700 was released and this was followed by the introduction of Samsung Galaxy S (i9000) in June 2010.9 Samsung Galaxy S III (GT-i9300) is latest Galaxy phone to be released into the market in May 2012. Galaxy phone are categorized in different classes defined by letters S, R, W, M and Y. Galaxy phones in the S and R ...
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In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).
In fact, the conflicts escalated after an injunction was given to Apple Company, which required Samsung Company to provide its future products as their last packaging to the lawyer representing Apple Company for inspection in order to determine whether have infringed the patents.
The American multinational corporation; Apple Inc. is known for its hardware products that includes the iPod, the iPhone and the iPad. The company started with just personal computers and with the passage of time, the company expanded to provide its customers with its own operating system (Mac OS).
The report is entitled “Apple vs. Samsung”. The purpose of the report is to provide a detailed comparative analysis of the smartphones of Apple and Samsung based on findings of a questionnaire survey and interview session with the users of smartphones and the CEO/Chairman/General Manager of both the companies respectively .
SWOT Analysis of the IPhone 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 6. Conclusion 8 7. Recommendations 8 1. Terms of Reference Pranav Jain has written this report to Mr Tony Ukuwana. This report is due on the 17th November 2013. This report was written to analyse the worth of IPhone by looking at its strengths and weaknesses and what opportunities, threats and competition it has in today’s market.
Both companies have clawed their way to smartphone market dominance though in a very different way making their obvious difference is in the way they release new products (Wagstaff & Kim, 2012). Both the companies enjoy multitude of fan sites and blogs, which cover them thus making it difficult to grasp at any fact or figures available to claim advantage to one side or the other in the market place or even superiority for one side over the other.
These markets can be broken down into three categories: accelerator, turning, and advanced. One of Samsungs strengths is the advanced technology it possesses; this gives the company a competitive advantage over many of its rivals. In terms of
In this context, Apple charged Samsung with the infringement of its patent right and design structure owing to which Samsung is required to pay fines as well as damages for the same (Lohr, “Apple-Samsung Case Shows Smartphone as Legal
However, during this action course, certain tensions rose between the aforesaid two companies that eventually resulted in filing lawsuit in opposition to one another. Identifiably, in the lawsuit, Apple indicted Samsung based on the ground that it has
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