Feasibility Analysis - Research Paper Example

This paper includes critical and impartial look of the Good Addict venture through feasibility analysis study. Product/ Service Feasibility Analysis Product/ service feasibility analysis involves an assessment of the general appeal of the product or service that is proposed. It is necessary to ensure that a product offered actually satisfies the customer’s wants and that it serves as what the customers want. Product/ service desirability as well as product/ service demand. Green Addict services make a lot of sense and are very reasonable.

Currently there have been a number of diseases and disorders that can be attributed to the food people eat. Most would want to maintain a healthy body and this does not come easily (“Report Linker” Web). Many restaurants do not pay attention to the need for organic food thus limiting options for retailers of choosing green organic food while relaxing in an environmentally friendly place. A number of people would definitely desire to enjoy life longevity and minimize their medical expenses.

Green Addict offers exactly what the customers want. Their product and services are unique and appealing to a large number of people who are health conscious. It is apparent that the consumers will get excited when they are served organic food in a cool and environment friendly restaurant (Nusra Web). Green Addict takes advantage of an environmental trend of global warming and the publicity of environmental issues. Most people are aware of the dangers of genetically modified food and the carbon production.

It is apparent that even small children are aware of the going green concern because of media publicity (“University of Minnesota” Web). Green Addict idea of using recycled materials is vital in the eye of the public who are already trying in their own level to reduce carbon emission. Green Addict therefore feels the environmental gap that is currently experienced in the market place. The introduction of services by Green Addict is timely because it comes at a time when almost everyone around the world is worried about global warming.

Green Addict will be offering services that many consumers would want to buy because of the consciousness of saving environment and staying healthy. Everyone asked about the importance of organic food will definitely give a positive response. Offering organic meals and a completely healthy environmentally friendly experience will therefore lead to a competitive edge in the market thus increasing the chances of the business idea to be successful. Customers that are health and environmental conservation conscious will even be willing to pay higher because of their understanding of the quality of services offered (Nusra Web).

The product design and services offered at Green Addict may have a challenge of obtaining raw material as well as other organic supplies because they are very limited and extremely expensive. Offering organic foodstuffs is very costly and the customers may not be willing to pay the higher cost of services. It is also likely that Green Addict may incorporate a few ingredients, which are not organic such as cheaper cooking oil that may contain food additive and chemicals that may turn away the consumers.

Maintaining a purely green and organic product may therefore not easy to maintain unless the customers targeted are willing and able to pay for the higher costs associated with the product and services. Industry/ Target Market Feasibility Analysis It