Apple- Function and Form Table of Contents Executive Summary 3 Introduction 3 Brief Overview 3 Objective and Tasks 4 Business Level Strategy 4 Brief Discussion 4 Competitive Advantage 5 Definition 5 Porter’s Generic Strategy 6 Main Findings 7 Identification of Strategies 7 Measures to Achieve Strategy (VRIN Model) 7 Critical Evaluation of Strategies 9 Conclusions 10 Recommendations 10 References 12 Executive Summary Global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique business operation strategies to grab the market share of each other…
several academic sources, such as text books have been used as the major sources of the information that are provided in this report. It is quite difficult to analyze each and every factor that has been incorporated by Apple Inc. in strategy development process. However, the report will critically analyze the adopted competitive strategy by Apple Inc with the help of theoretical framework. After in-detailed analysis and discussion it has been found out that the implemented differentiation business level strategy is helping the organization to create valuable demand for the products among the target customers around the global places. Introduction Apple Inc. is one of the leading US based multinational organization headquartered in California. Apple Inc. is one of the leading multinational organizations in terms of product portfolio and business profitability. The organization used to design, develop, process and sell computer software, personal computer and consumer electronic goods. Brief Overview The organization adopted and implemented several unique strategies in the business operation processes in order to gain potential competitive advantages. iPhone, iPad, iPod and Mac-Book are the popular products developed by the organization. In addition to this, the organization develops several unique applications, such as iCloud, iTunes and iOS. The organization is quite popular among the global people due to continuous introduction of unique electronic products and software application (Hill and Jones, 2012, p.177). Objective and Tasks Major objective of the report is to identify the competitive strategy that has been adopted and implemented by Apple Inc. in addition to this, the report will evaluate the competitive strategy that have been utilized by the organization in order to attain significant growth rate and potential competitive advantages. Lastly, the report will provide some recommendation plans in order to address the current issues. The report will implement porter’s generic strategy in order to determine its competitive advantages and will apply VRIN model to evaluate the competency of the strategies that have been implemented by Apple Inc. Business Level Strategy The organization always tries to develop and implement unique business level strategy in order to gain potential competitive advantages. Brief Discussion The organization used to offer a large product portfolio for the target customers. The product line of the organization includes iPhone, iPad, iPod and Mac-Book. In addition to this, the organization used to develop and offer application and software like iCloud, iOS (Macintosh) and iTunes (Frynas and Mellahi, 2011, p.227). The developed products and applications are considered as the most high quality products within the similar product segment. On the other hand, strong and efficient internet communication device helps the organization to increase its brand value (Daft, 2013, p.253). The strong research and development team always ensures high quality control aspect. In ...
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“Apple - Function and Form Book Report/Review Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.net/management/116068-apple-function-and-form.
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