Apple Company Name Instructor Unit Date Table of Contents Executive Summary 3 Introduction 4 Background 4 Objectives 4 Business Strategy 4 Main Findings 5 Conclusion 10 Recommendations 11 References 12 Executive Summary This report is based on the findings from the business strategies adopted by Apple Inc…
Through a review of literature from diverse sources, the reports bring forth the findings on the business interventions the company has adopted in order to remain ahead of competition. Two main aspects characterize the strategies developed by Apple Inc, these are innovativeness and product diversification. These two strategies have been put in perspective in this report. In addition, conclusions are drawn from the findings and recommendations made. The company has adopted a differentiation strategy that has the following advantages; Increased competitiveness Uniqueness Flexibility Limitations of the strategy; Increased chances of imitation Uncertainty of the future Recommendations Rebranding Being cautious of customer needs Evaluation of long term and short term goals Introduction Background Apple Inc is the second largest multinational company in the information technology sector all over the world in terms of revenue. It is known for its electronics, software, and personal computers. Their products have been admired the world over, the Fortune magazine has ranked it the most admired company in the world from 2008 to 2012 (Fisher 2008); (Colvin 2009); (Fortune 2010, 2011 and 2012). The company utilizes diverse means to reach out to their customers, including having retail stores, online stores, and selling to wholesalers among other ways. Objectives This report endeavors to: 1. Identify the strategies that have kept Apple Inc ahead of competition. 2. To analyze the business strategy developed by Apple Inc in an attempt to elucidate what makes them unique. 3. Develop a critical view and evaluation of the competitive strategies by Apple Inc 4. Analyze the limitations and the strengths of the strategies adopted by Apple. 5. Establish creative recommendations that will see the company stand the torrents of competition and change. Business Strategy A company ought to stand the dynamics of the business world through gaining a competitive edge over the rest. It is of essence that a company should establish a business strategy. According to Johnson et al (2011), a business strategy involves a long-term focus to achieve a competitive advantage through utilization of available resources and competencies to the attainment of the stakeholders’ expectations. Being ahead of competition brings forth differences in the customer’s perception of a particular product hence the willingness to purchase (Martin and Thompson 2010). A company that remains on top in terms of competitiveness must embrace change and must provide better services or products to the customers compared to the competitors. Such a company will remain profitable. Competitive advantage A competitive advantage is achieved through a business strategy that may affect part or the entire workforce (Romaniuk, Sharp and Ehrenberg 2007). The board of directors together with the entire management team has the responsibility of foreseeing the development and implementation of business strategies that will help the organization to remain profitable. Apple’s Competitive Advantage Apple is a company has grown to a multinational with a great reputation across the world. In its path innovation strategies, product diversification and acquisitions have contributed greatly to its success. Despite some lapses in the management at some point, Steve jobs took over the company to steer it to become a leader in the industry (Nair & Leng 2012). Findings Apple Inc stands ...
Cite this document
(“APPLE COMPANY Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/management/116119-apple-company
(APPLE COMPANY Essay Example | Topics and Well Written Essays - 2000 Words)
“APPLE COMPANY Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/management/116119-apple-company.
Apple has managed to expand its market because it advertises its goods online. This is because many individuals spend most of their time using computers when working or during their leisure times. There are many categories of online advertisements used by the company.
Not all Apple products managed to have immense market value immediately after their release e.g. Apple iPod. Many of these products showed a rapid increase in their sale few years after their release, thanks to the informed decisions made and prudent marketing strategies adopted by the Apple Company.
Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty.
Essay about Apple Company Contents Introduction 3 Internal Environment of Apple Company 4 External Environment of Apple Company 6 Conclusions 8 References 10 Introduction A business organisation to successfully operate in the competitive business environment must render adequate focus on both the external and internal business factors.
Various constraints influence pricing strategies. Each of these constraints has associated micro and macro-economic factors that affect the sales of a product. The Apple Company is a popular company in the technology industry. Successful manufacture and sale of the Apple Iphone has made the company to become a leading company in the gadget and high-tech business.
The challenges appear from both internal as well as the external environment of the company. In the similar way, Apple is also dealing with certain business challenges and as a result of that the company is losing its market share and failing to tap new market segments.
Report on Apple Company Name: Course: Presented to: Date: Summary This paper presents a report of Apple Inc, a multinational corporation with headquarters in California, United States. The paper analyzes Apple’s current business and marketing strategies.
Presently, the company is an American Corporation. Its products and services are mostly concentric to the manufacturing and designing of computer hardware, software, and other electronic gadgets to be rendered to the world wide customers. As per to state its
rth is unique both from the physiological and psychological point of view, thus every person has the requirements and desires arising in a concrete situation. Requirements can be different, every requirement can be caused by the both social, and physical factors. To meet and