Role of IT in generating competitive advantage - Coursework Example

They serve as symbol towards achieving excellence and besides the symbol they are practical tool towards the tasks accomplishment. However yielding the best out of I.T setup requires thorough mechanism establishment that ensures maximum profits. This can be done through implementation of management strategies in alignment with information technology. The advantage served by information technology is the fact that activities that were done manually are being carried out with the help of this infrastructure which exists in the name of computer, internet and the field of information technology as a whole.

Achieving competitive means surpassing the rivals, living up to the needs of modern day challenges and satisfying the customers’ needs. Companies strive hard for achieving this status and would invest in anything and everything to be competitively stronger than their rivals in the industry. In last two to three decades the use of information systems and relevant technology has become one of the most essential tool towards achieving competitive advantage. . Similarly people can fly between the continents in no time.

The continents, oceans, mountains, and other barriers of past are no more obstacle to communication. This all has been made possible through technology and computer and information technology are the two major gifts of technology in it. with every individual possessing a cell phone or other form of digital device, the operations on non digital mode can hardly be imagined. Keeping up with the challenges and requirements of modern day, embracing the information technology is a must. It serves as that particular pre requisite that must be fulfilled in order to maximize the profits, gains, advantages and minimize the threats and losses(Schlemmer & Webb, 2008).

No organization or government can think of living without the use and application of information technology. In fact it has equally penetrated into individual lives, even they cannot imagine life without cell phones, computers, and other digital devices which are part of our surroundings and have made our life far more comfortable than it was to the earlier generations. The slow pace of past generations and the modern day fast pace is the salient difference between the two and only one variable stands out in such cases and that is the information technology and computer dominance.

Computer has dominated the world’s proceedings in every way. The competitive advantage can be in form of reducing the costs that would be otherwise incurred in the practices and completion of processes, increasing the company rating with reference to market standing, improving the company reputation through the eye of customers, improving the