Corporate Social Responsibility Influence Consumers Behavior - Report Example

From the responses that were received, it was found upon sorting responses according to the gender or sex of respondents that forty-three (43) of the respondents were females whereas eight (8) respondents were males. From the data, it can be said that there was apathy on the side of the males when it comes to responding to customer behavior-related questions as the ratio of males to females is more than 1:5. In relation to the literature reviewed, it can be said that there are more females who are more enthused about keeping specific shopping (customer) behavior as compared to males.

Age of Respondents Two major categorizations was provided for respondents to choose from in terms of their ages. From the coding that was done, it was realized that a specified pattern as shown in the age groupings of respondents. From the responses, it can be noted that there were more respondents within the age group of 18 to 24, which had as many as 43 call ups as compared to those aged 25 to 34 within just 8 call ups. This trend could actually suggest that M&A has more young customers as compared to older customers.

Among other reasons, the fact that most products and services offered by the company are highly oriented for tertiary education students who often fall in the age group of 18 to 24 (Burke et al, 2006). Employment Status of Respondents Respondents was asked to indicate as part of the general and demographic information, their employment status.The responses that were sampled have been presented in the table below. Employment Status Number of Respondents Percentage Part-time student 1 1.86 Full-time student 45 83.

3 Unemployed 3 5.56 Part-time employed 2 3.702 Full time employed 3 5.56 Retired 0 0 Total 54 100 From the table, it can be seen that as many as 83.3% of the respondents were full-time students. This is a direct confirmation of literature that M&S is more popular among tertiary education students because of the line of products and services that the company offers. Other contributing factors to this are the strategic location of shops undertaken by M&A in various university campuses as a marketing strategy (Weber, 2010). 5.56% of each were unemployed and full-time employed workers while 3.

7% were part-time employed workers.