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What is the service encounter and how is it managed in the hospitality industry - Essay Example

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Summary
“A service encounter is defined as the period of time that a customer interacts with a service”.The description of a service encounter is wide and comprises of a customer’s contact with customer-contact staff, machinery, computerized systems, physical services, and any other service related components (Massad and Crowston, 2003)…
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What is the service encounter and how is it managed in the hospitality industry

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