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Developing Strategic Management and Leader ship skills: A Case Study of 'The Fall of IBM' - Essay Example
Pages 18 (4518 words)
The paper gives detailed information about Strategic Management and Leadership in Business; present Definition of Strategic Management and Leadership and tells about function of Strategic Management and Leadership. The paper also reviews Business Management Theory…
The intention of this study is IBM as one of the largest multi-national companies in the world, a global leader in information technology, with a market capitalization larger than most developing countries’ entire annual GDP at around $210 billion USD currently. IBM as a company grew from a family oriented management team under founder Tom Watson and later CEO Tom Watson, Jr. to become one of the largest international manufacturers of mainframe computers in the 1960-70’s. Garreth Jones of Texas A&M University has written a historical account of what he calls “The Fall of IBM”, detailing the strategic management and leadership styles of the former CEO’s of IBM who followed the Watson family as executives in the company. Jones highlights the changing market environment that would see mainframe computers go from the dominant product in corporate business management, to the introduction of the PC (Personal Computer), which made mainframes obsolete. While IBM managed this transition to become one of the largest makers of personal computers in the world at the time Microsoft Windows was introduced as an operating system in the 1980’s, the company would completely abandon that market within ten years to reorganize business operations around consulting services, software, research & development, and enterprise IT. This strategic transformation of IBM as a company over time to meet changing market and industry demands is taken as a case study in business management by students and scholars around the world. ...
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