In addition, the firm’s business strategic plan requires drafting, formulation, and implementation in line with venturing business operations in new countries. A strategic management plan is an overview of different forms of activities that a firm is likely to be engaged in with an aim of competing effectively and efficient with local firms while venturing in new countries. Moreover, there is need to evaluate business opportunities for the company in question so as to be sure that once established within the new country, expanded business will still make profits. Giving the firm a name of Guantarctic Ltd Company, the following is a description of various strategies that it will employ in order to venture in the new market, Germany. This strategic planning includes amongst other things company profile, country evaluation, useful and long lasting strategies, as well as the implementation process. Company profile includes both internal and external strengths, competitors, and the industry analysis. Competitor analysis in this paper is portrayed through SWOT analysis and PESTLE whilst the industry analysis is through Porter’s five forces of management. Within the country evaluation, a profile of Germany with respect to the product to be introduced by Guantarctic Ltd Company forms part of the strategic plan. Country evaluation is also done using the PESTLE analysis. The background information gives company profile and strengths to penetrate into Germany’s food and beverage market coupled with necessary strategies and their implementation. Section 1: Background Company profile Guantarctic Ltd Company is a Brazil-based company that produces, markets, and distributes beverages especially energy and soft drinks within Brazil and the whole of South America. Since its inception in 1927, Guantarctic Ltd Company has been the main fore runner within South America’s energy market. Consequently, this has helped in expansion and growth in North America about 20 years ago. Guantarctic Ltd Company’s entrance into North America resulted into additional markets hence costs and profitability. Nonetheless, its focused human resource worked tirelessly to ensure fulfilling the increased demand resulting from expansion into South America through production of higher capacities of energy drinks compared to earlier on before expansion. Guantarctic Ltd Company has a total of approximately Internal Strengths Guantarctic Ltd Company boosts of various internal strengths that includes the following: Mission Statement: Guantarctic Ltd Company has a strong mission statement that has given direction in performing the business. The firm’s mission statement states, “From our understanding of vital role of selling quality beverage products, Guantarctic Ltd Company is a community that focuses on building customers’ needs, employees’ future, and shareholders’ wealth”. This mission statement ensures that Guantarctic Ltd Company becomes an all-round firm meeting the needs of three main stakeholders; customers, employees, and shareholders. Vision Statement: Other than mission statement steering Guantarctic Ltd Company to higher heights, the company has also relied so much on its vision as a strategic tool to meeting objectives and goals. The vision of Guantarctic Ltd Company states that: “To achieve sustainable expansion and growth, we as a family has a vision with clear goals that include the 5Ps; Profit: While minimizing costs, Guantarctic Lt ...
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Energy drinks have become a popular way in which to create and sustain energy through long hours of work. They are popular for their effects, their flavor, and for the smart marketing that is done to promote the drink in relation to lifestyle. The health risks associated with energy drinks have come to the attention of researchers.
The current research has been articulated by concentrating upon the proficiency and capabilities caused by consuming energy drinks and the characteristics that professionals seek in a perfect energy diet. The universe for the present research was comprised of the employers, employees, self-employed and workers of London City.
It is known as the cradle of Islamic faith, as it is where the prophet Mohammed was born. The people in this country have different cultural believes and practices which differ from those in England. However, there is similarity in the market forces, which determine the way a product will perform in the market.
Therefore it would be correct to fathom that the teenagers are indeed its primary target audience and thus all efforts have been guaranteed to ensure that Aloha Energy Drink looks after the demands and requirements of the youth and in the process gain quite a good amount of the secondary market share which is there in the form of adults and not to forget the kids who purchase the energy drink for their consumption needs and satisfaction.
These are the Mercantilist Theory, the Theory of Absolute Advantage, the Theory of Comparative Advantage and the Theory of Factor Endowments.
Mercantilism is the theory that a nation's wealth depends upon the balance of its exports over its imports (Mercantilism, 2007).
It was primarily subjected to give company's stand against the famous energy drink, Red Bull.
This beverage is available in the sizes of 8.4oz, 16oz, and 24oz cans. This drink contains caffeine, ginseng, MDX5, B vitamins, maltodextrin, guarana and taurine.
The United States of America is one of the main importer and exporter of different products. Some of the imports to the United States include crude oil, food stuffs and flowers etc. the USA exports automobiles, different machinery and food stuffs among other commodities.
The culture is also derived and influenced by European countries, customs, ethnicity and traditions from South America, Africa and other Asian countries. (Culture of Brazil, n.d)
Brazil has the largest economy in Latin
population is set to increase by approximately 2 billion in the next two decades and this will definitely exert enormous pressure on the existing sources of energy. Besides stimulating economic growth, power generation and supply have a great environmental impact. Brunekreeft
In the UK, Energy Drinks have realized a growing market to £ 1.15 billion in 2011 (Eleftheriou-Smith, Loulla-Mae. 2012) and has been forecasted to grow up to £ 2.3 billion by 2016 (Fourteen19 2012). The newly discovered formula which will be under the brand name Super Health can be expected to soar to high revenue performance.
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